HomeMy WebLinkAbout10E - 2020 Vision Plan
CITY COUNCIL AGENDA REPORT
December 16, 2002 . ~
10E ,~ryy
Frank Boyles, City Manager
AGENDA ITEM: PRESENTATION OF 2020 VISION VIDEO
DISCUSSION: History: Since joining the City staff in 1993, numerous City Council's have
contemplated developing an economic development tool which could be used to
attract new residents and businesses to the community. The tool was to take the
from of a promotional videotape which would tell Prior Lake's story. In 2002, the
Council established objectives for me and my staff. At least three of the objectives
are relevant to this effort:
Create an environment of open communication, trust, respect and
cooperation within, City government and between Prior Lake City
government and our community.
Create mutually beneficial partnerships with residents, businesses,
civic and service organizations, the School District, surrounding
cities and townships, the SMSC and regional agencies for the
benefit of all.
Create a cooperative environment which supports retention and
growth of existing business, attracts and stimulates new business
and encourages quality residential development.
As you know, in August this year the 60+ member volunteer Long-Range
Planning Committee created the 2020 Vision and Strategic Plan, which was
subsequently adopted by the City Council on August 5, 2002. The 2020 Vision
statement is the script for the video presentation. It portrays the changes we are
and will continue to see in our developing community. As a result of these on-
going City Council desires, the 2002 objectives and the 2020 Vision and Strategic
Plan, our economic development tool was prepared for City-wide use. As the
videotape confirms, over the last five years our community has experienced
unprecedented growth. The population has grown by an estimated 28% and
households by 32%. Miles of streets, sewer and water trails, acres of parks, and
number of public buildings are all on the rise as well.
While these are exciting changes, they demand new investments and re-
investments in our community. The investments that need to be made take
several forms. First a clear and concise vision is necessary to prepare the
community for the growth it is experiencing. Partnerships are needed to assure
effectiveness in meeting community needs. New employees and equipment are
required to provide services to those presently in place. Financial investments in
the form of operating funds and infrastructure are also required to provide for the
maintenance of our present investments and installation of future infrastructure.
16200 Eagle Creek Ave. S.E.. Prior Lake, Minnesota 55372-1714 / Ph. (952) 447-4230 / Fax (952) 447-4245
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It is with these thoughts in mind that the videotape was prepared. Its use will be
extensive and wide-ranging. We are in the process of creating a comprehensive
marketing effort. The marketing effort includes the following:
showings to community groups and organizations;
showings to public agencies;
showings to homeowner associations;
showings at town meetings;
distributing copies to businesses for use in marketing or educating their
employees about Prior Lake;
distributing copies to realtors to show clients;
distributing copies through new resident packets;
extensive broadcast on Cable Channel 15;
broadcast via the City's web site;
distributing copies to the public library;
distributing copies to churches for their libraries; and
distributing copies to public and parochial schools.
If the Councilor others viewing this tape would like a presentation, feel free to
contact me at 952-447-9801, or fboyles@cityofpriorlake.com. I will be glad to
make the arrangements.
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