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HomeMy WebLinkAbout7A - Office Study Mktg. Report AGENDA #: PREPARED BY: SUBJECT: DATE: BACKGROUND: DISCUSSION: ISSUES: STAFF AGENDA REPORT C ~~ANK BOYLES, CITY MANAGE~) FINAL MARKETING REPORT FOR COMMERCIAL, OFFICE, INDUSTRIAL STUDY OCTOBER 17, 1994 At the October 3 meeting the City Council reviewed Part 1 of the Marketing Report for the Commercial, Office, Industrial Study. That report identified the assumptions, data and projection techniques to be used in Part 2 of the report. Part 2 of the report utilizes the data in Part 1 to draw conclusions about the amount of acres that can be expected to develop as commercial, office and industrial in Prior Lake between now and 2030. During Mr. Krier's presentation of Part 1 of the report questions were asked about the data which is being used. Specifically, questions arose with respect to casino employment and existing square footage of industrial development. We have double checked the casino employment figures and find that the numbers recently provided by Bill Rudnicki do correspond with those found in the Dun and Bradstreet Report. Moreover, the industrial square footage does accurately correspond with our office park in 1993. This study did not contemplate making a comprehensive analysis of all types of land uses for 1994. Instead, the 1993 Dun and Bradstreet Report was to be used as the source of data. Part 2 of the Report will be provided to the City Council by Mr. Krier at the October 17 meeting. The Report will identify the amount of commercial, office and industrial acreage which can be absorbed by the market within Prior Lake. The report also identifies the most likely sites for commercial, office and industrial development from the parcels contained in the Public Affairs Consulting report. The recommendations will be presented both in tabular and in graphic form so that Council will be able to observe both the amount of commercial, office, industrial area and its most likely location within the community. Council members should be aware that projections beyond 2010 are tenuous at best. The projections as Mr. Krier has previously indicated are "straight line". Changes in technology or market conditions could substantially alter these projections. Council members should come to the meeting prepared with questions for Mr. Krier. For example: Has too little or too much acreage been allocated for one or more of the uses in the Study? Do Councilmembers concur with the most likely location of the various land uses recognizing that transportation access is the largest single variable in the location of commercial, office and industrial. Councilmembers may also wish to -1- 4629 Dakota St. S.E., Prior Lake, Minnesota 55372-1714 / Ph. (612) 447-4230 / Fax (612) 447-4245 AN EQUAL OPPORTUNITY EMPLOYER T '"T""" H,!' ,."-, . inquire about the type of retail contemplated. For example: could more or less neighborhood, community or regional retail be justified? Dick's report does not recommend a "conference center" on the lake because of inadequate access. Perhaps the use Councilmembers have had in mind is better defined as a resort or retreat. Does the Council wish to retain this commercial land use? ALTERNATIVES: The options are: 1. Accept the report as submitted. 2. Accept the report with modifications. 3. Direct that additional analysis be completed. RECOMMENDATION: Alternate #1 or #2. Mr. Krier notes that the report is not cast in concrete. The Council can move proposed office, commercial or industrial land allocations around to meet anticipated city needs. The Council could add additional acres of office, commercial and industrial land allocations as it sees fit which exceed the expected market needs. ACTION REQUIRED: If the Council adopts the report, the next step will be to consider the transition to residential areas to correspond with the new non-residential uses. Once completed, this data will be submitted to the City's transportation consultants to assess its impact upon future roadways. Similarly impacts upon city sewer and water systems will be evaluated. Taken together these steps will move us ahead in the preparation of the 2010 Comprehensive Plan. AGND7BWRT -2- T" "y-.."i..-.'....