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HomeMy WebLinkAbout08 22 2013 EDAC minutes 4646 Dakota Street SE Prior Lake, MN 55372 CITY OF PRIOR LAKE, MINNESOTA ECONOMIC DEVELOPMENT ADVISORY COMMITTEE MEETING MINUTES August 22, 2013 1. Call to Order. The meeting was called to order at 7:35 a.m. in the Wagon Bridge Conference Room at Prior Lake City Hall. Members present: Lloyd Erbaugh, Mark Peterson, Bernie Carlson, Greg Schweich, Thane Tande, Mike Stout, Wade Larson, and Michelle Choudek. Members absent: Sandi Fleck, Kris Pauna, Bill Henry and James Ford. Staff present: Casey McCabe. Guest Present: Mike Reichow, President of the Prior Lake Downtown Business Association. 2. Approval of Meeting Minutes. a. August 1, 2013 MOTION BY ERBAUGH and SECOND BY SCHWEICH to approve the August 1, 2013 meeting minutes as submitted. Motion adopted unanimously. Reichow: introduced himself and gave a brief overview of the Prior Lake Downtown Business Association. 3. Old Business a. Business & Industry Forum Follow Up Action McCabe: presented draft responses to the Business & Industry Forum (B&I) comments and reviewed the draft action steps that will be taken by the EDAC as a result of the comments received. EDAC Members: discussed the responses and proposed EDAC action steps. Erbaugh: while discussing the 50 percent employment goal in Scott County, suggested the B&I response related to this item include work commute times or mileage for Prior Lake residents, provided the information is available. Mr. Erbaugh felt it would be useful to know if Prior Lake residents were commuting across the river to work or working elsewhere within Scott or Dakota Counties south of the river. Carlson: stated he has visited with the commercial businesses along Main Avenue (south of CR21) to gauge interest in a potential storefront rehabilitation program. Mr. Carlson said two businesses south of CR21 participated in the original program and commented on the building owners who were not interested in participating and others who were deemed ineligible to receive funding under the original storefront rehabilitation program. EDAC Members: directed staff to research why some of the businesses south of CR21 were not eligible for funding during the 2004 storefront rehabilitation program and report back to the committee. 1 Tande: recommended EDAC members review the draft responses and action items over the next week (until August 29, 2013) and send any comments or suggestions to Casey McCabe. MOTION BY STOUT and SECOND BY ERBAUGH to direct staff to present the Business & Industry Forum comments, responses and EDAC action items for EDA review during the September 16, 2013 EDA meeting. Motion adopted unanimously. b. Business Retention & Expansion Survey Status McCabe: reviewed the list of remaining businesses in the Business Retention & Expansion survey target area of Welcome Avenue, Deerfield Industrial and Waterfront Passage which have not been contacted for a survey and encouraged EDAC members to complete the surveys as soon as possible. 4. New Business a. Evaluate & Discuss Prior Lake Marketing Materials McCabe: presented the current Prior Lake marketing packet which was developed with the assistance of the EDAC in 2011. Mr. McCabe stated staff does not currently use the marketing materials because they are outdated and provided examples of marketing materials from two communities. EDAC Members: reviewed the current marketing packet and discussed changes and updates that are needed. Committee members were in agreement that an update was necessary. Choudek: informed the committee that the Scott County First Stop Shop (FSS) is developing software to map and describe development parcels. Ms. Choudek commented that the EDAC should collaborate with the FSS to ensure the Prior Lake marketing materials will complement the work of the FSS and avoid replicating their work. Tande: suggested staff collect marketing materials from surrounding communities to be used as reference material for the City of Prior Lake update. Stout: commented the marketing piece should be more conversation based than its current fact based format. Mr. Stout recommended the City also update its current website adding the revised marketing piece should direct readers to the City website and the update should make the website easier to navigate. Committee members were in agreement that the City website should be updated. Larson: suggested the materials. EDAC Members: suggested staff discuss website updates with the City of Prior Lake Communications Coordinator and directed staff to evaluate surrounding communities marketing materials and begin drafting revisions to the Prior Lake marketing materials. b. Prior Lake Downtown Business Association Update Mike Stout Stout: provided information to the committee related to the Prior Lake Downtown Business Association (PLDBA). Mr. Stout stated the PLDBA was formed to provide a unified voice from downtown business owners and to plan and guide the future of downtown Prior Lake. Mr. Stout shared what activities the PLDBA has been working on and the organizations goals for the future which include ensuring the vitality of downtown Prior Lake and events and other activities to bring more pedestrian and customer traffic downtown. 5. Other Business a. EDA Updates McCabe: provided the committee with an update of EDA activity from their August 19, 2013 meeting related to the following items: Local Business Incentives Policy Update Downtown Initiatives Consider Approval of a Resolution Adopting the Proposed 2014 EDA Budget and Tax Levy Amendments to EDAC Bylaws Update Technology Village Update Fiber Agreement with Integra b. Member Ideas/Recommendations EDAC Members: discussed inviting guests to future meetings to discuss EDAC projects and activities. Suggestions included Stacy Crakes, Business Development Manager with Scott County First Stop Shop and Mike Peterson, City of Prior Lake Communications Coordinator. Schweich: commented that the cities of Shakopee and Savage have identification signage directing traffic off Hwy 169. Prior Lake is not identified by name; directional signage is for CR21 only. Mr. 6. Next Meeting Date. The next regular meeting of the EDAC will be Thursday, September 26, 2013 at 7:30 a.m. 7. Adjourn. MOTION BY CARLSON and SECOND BY SCHWEICH to adjourn the meeting. Motion adopted unanimously. The meeting adjourned at 9:05 a.m. Submitted by: Casey McCabe Tande: recommended EDAC members review the draft responses and action items over the next week (until August 29, 2013) and send any comments or suggestions to Casey McCabe. MOTION BY STOUT and SECOND BY ERBAUGH to direct staff to present the Business & Industry Forum comments, responses and EDAC action items for EDA review during the September 16, 2013 EDA meeting. Motion adopted unanimously. b. Business Retention & Expansion Survey Status McCabe: reviewed the list of remaining businesses in the Business Retention & Expansion survey target area of Welcome Avenue, Deerfield Industrial and Waterfront Passage which have not been contacted for a survey and encouraged EDAC members to complete the surveys as soon as possible. 4. New Business a. Evaluate & Discuss Prior Lake Marketing Materials McCabe: presented the current Prior Lake marketing packet which was developed with the assistance of the EDAC in 2011. Mr. McCabe stated staff does not currently use the marketing materials because they are outdated and provided examples of marketing materials from two communities. EDAC Members: reviewed the current marketing packet and discussed changes and updates that are needed. Committee members were in agreement that an update was necessary. Choudek: informed the committee that the Scott County First Stop Shop (FSS) is developing software to map and describe development parcels. Ms. Choudek commented that the EDAC should collaborate with the FSS to ensure the Prior Lake marketing materials will complement the work of the FSS and avoid replicating their work. Tande: suggested staff collect marketing materials from surrounding communities to be used as reference material for the City of Prior Lake update. Stout: commented the marketing piece should be more conversation based than its current fact based format. Mr. Stout recommended the City also update its current website adding the revised marketing piece should direct readers to the City website and the update should make the website easier to navigate. Committee members were in agreement that the City website should be updated. Larson: suggested the materials. EDAC Members: suggested staff discuss website updates with the City of Prior Lake Communications Coordinator and directed staff to evaluate surrounding communities marketing materials and begin drafting revisions to the Prior Lake marketing materials. b. Prior Lake Downtown Business Association Update Mike Stout Stout: provided information to the committee related to the Prior Lake Downtown Business Association (PLDBA). Mr. Stout stated the PLDBA was formed to provide a unified voice from downtown business owners and to plan and guide the future of downtown Prior Lake. Mr. Stout shared what activities the PLDBA has been working on and the organizations goals for the future which include ensuring the vitality of downtown Prior Lake and events and other activities to bring more pedestrian and customer traffic downtown. 5. Other Business a. EDA Updates McCabe: provided the committee with an update of EDA activity from their August 19, 2013 meeting related to the following items: Local Business Incentives Policy Update Downtown Initiatives Consider Approval of a Resolution Adopting the Proposed 2014 EDA Budget and Tax Levy Amendments to EDAC Bylaws Update Technology Village Update Fiber Agreement with Integra b. Member Ideas/Recommendations EDAC Members: discussed inviting guests to future meetings to discuss EDAC projects and activities. Suggestions included Stacy Crakes, Business Development Manager with Scott County First Stop Shop and Mike Peterson, City of Prior Lake Communications Coordinator. Schweich: commented that the cities of Shakopee and Savage have identification signage directing traffic off Hwy 169. Prior Lake is not identified by name; directional signage is for CR21 only. Mr. 6. Next Meeting Date. The next regular meeting of the EDAC will be Thursday, September 26, 2013 at 7:30 a.m. 7. Adjourn. MOTION BY CARLSON and SECOND BY SCHWEICH to adjourn the meeting. Motion adopted unanimously. The meeting adjourned at 9:05 a.m. Submitted by: Casey McCabe