HomeMy WebLinkAbout11 18 2013 EDA Report 8A
4646 Dakota Street SE
Prior Lake, MN 55372
ECONOMIC DEVELOPMENT AUTHORITY AGENDA REPORT
MEETING DATE: November 18, 2013
AGENDA #: 8A
PREPARED BY: Casey McCabe, Community Development Specialist
AGENDA ITEM: MARKETING MATERIAL FOR PRIOR LAKE
DISCUSSION: Introduction
The purpose of this agenda item is to review previous City of Prior Lake mar-
keting materials, provide direction to city staff and the EDAC related to a new
community marketing packet, and authorize the use of Professional Services
Fund of the 2013 EDA budget for printing costs.
History
Attached to this report is the current City of Prior Lake marketing materials
which were produced by city staff with the assistance of the EDAC in
2010/2011. The EDAC reviewed the current City of Prior Lake marketing
packet during its August and September 2013 meetings, and agreed the in-
formation is out of date and the document is in need of updating.
Current Circumstances
In addition to reviewing the current marketing materials, the EDAC has re-
viewed marketing materials produced by other communities and the Scott
County First Stop Shop which will be available for review at the EDA meeting.
The EDAC feels not only should the information in the document be updated,
but the entire document should be improved to reflect the image of Prior Lake
as a professional organization committed to high quality development.
Conclusion
City staff and the EDAC have developed a draft community marketing packet
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which will be available for EDA review during the November 18 meeting.
City staff and the EDAC would like the EDA to 1) allocate funding for the
printing costs of this document and 2) provide direction related to the content,
style and overall theme of the marketing material.
The EDAC has included, among other topics, material and data related to:
general community information, existing transportation network, community
profile, recreational opportunities, economic development incentives, tax
rates, bond rating, etc. When completed, the community marketing materials
will be sent to regional brokers and developers, used when responding to
requests for site information, and it will be made available on the City of Prior
Lake website.
ISSUES: The First Stop Shop has prepared a marketing packet for Scott County. Staff
would like this new material to dovetail that piece. The EDAC has asked for
EDA direction related to content style and overall theme of the marketing
material. The final draft document will be presented to the EDA for review
and approval prior to printing.
FINANCIAL Printing costs will vary depending on the type, number and size of the docu-
IMPACT:
ment; staff is estimating a printing cost of $1,500 to $2,000 plus city staff time
devoted to the project.
ALTERNATIVES: 1. Motion and second directing city staff and the EDAC to finalize the draft
Prior Lake marketing packet for EDA review, and authorizing the use of
up to $2,000 from the Professional Services Fund of the 2013 EDA budget
for printing costs.
2. Take no action and continue discussion at a future meeting.
RECOMMENDED Alternative No. 1.
MOTION:
ATTACHMENT: 1. Current Marketing Packet: Welcome to Prior Lake; A Wonderful Place to
Call Home
2