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HomeMy WebLinkAbout03 12 2014 EDAC meeting notes 4646 Dakota Street SE Prior Lake, MN 55372 EDAC Marketing Packet Subcommittee Meeting Notes March 12, 2014 Members present: Bill Henry, Lloyd Erbaugh, Mark Petersen and Michelle Choudek. Staff present: Dan Rogness, Mike Peterson and Casey McCabe Members reviewed the draft community marketing packet and provided the following comments/direction: General Comments  Members liked the “wave” concept on the front cover and recommended carrying that theme throughout the packet.  More “active” photos that include people.  More bullet points than narrative paragraphs.  Consider revised font; recommendation coming from Mark P.  Remove the text boxes.  Only one source: reference is needed. We can delete many of the identified sources (US Census Bureau).  Larger axis fonts on graphs (DONE)  Include language related to the commercial and industrial demand analysis need for commercial, industrial, and retail.  Maybe add convention center information (Mystic Lake, Fong’s, The Wilds, etc.)  Add Farmer’s Market photo somewhere. Mention Farmer’s Market in packet? Page 1 (cover)  Did not like City Hall photo. Remove and replace with new City Hall and/or Police Station photo.  Remove Lakefront Park sign; maybe replace with photo of Prior Lake.  Maybe add ribbon cutting photo. Page 2  Replace first three sentences with, “Prior Lake, located at the southwest edge of the Twin Cities, is known for its lakes, outdoor amenities, recreation, entertainment venues, and the high quality schools and neighborhoods. Prior Lake has grown from a population of 15,917 in 2000 to 23,796 in 2014. The city is home to Scott County’s largest employer, Mystic Lake Casino and Hotel. Many other businesses call Prior Lake home, such as NOREX, Inc., which is North America’s leading IT Peer networking resource, Onsite Engineering and Forensic Services Inc., which provides superior forensic engineering services and Safe Step, Inc., which has become the leading hotel bathtub safety and appearance solutions provider. Prior Lake is poised for continued growth with over 300 acres of vacant business park and industrial land. Plus, an additional 2,500 acres of land within an orderly annexation area will become available in the future.” Page 3 (map page)  Only include main roads (35, 169, 21 and 13).  Make sure new CR21 route to 169 is shown. Make CR21 more prominent on map.  Include more destinations, MOA, St. Paul, Mpls,  Distance to 169 and 35 from downtown (minutes or miles)  Include bullet points instead of paragraph. Page 4 (parks and rec. / entertainment)  Put paragraph into bullet points.  Add a lake or Lakefront Park picture.  Remove golfing picture and replace with convention photo at Mystic Lake.  Add Murphy’s Landing logo. Page 5 (financing & Incentives / demographic data)  Remove and replace Onsite Engineering photo.  Delete many of the stat tables and replace with graphs (revised graphs attached). I changed the graph design so we will also need to replace the two existing graphs in the current draft. Page 6 (back)  Remove repetitive references to Prior Lake.  Change Scott County logo to one with clear background.  Add fiber network information on back page bullet points.