HomeMy WebLinkAbout07 23 2015 EDAC rept 3a
4646 Dakota Street SE
Prior Lake, MN 55372
ECONOMIC DEVELOPMENT ADVISORY COMMITTEE REPORT
MEETING DATE: July 23, 2015
AGENDA #: 3.b.
PREPARED BY: Casey McCabe, Community Development Specialist
AGENDA ITEM:
PRIOR LAKE COMMUNITY ASSETS AND SHARPENING OF MESSAGE
DISCUSSION: Introduction
The purpose of this agenda item is to discuss “what makes Prior Lake unique”.
History
During the June meeting, EDAC members discussed EDA direction for the committee to prepare
information on Community Assets so the city will be able to use that information in future marketing
efforts. Committee members were asked to come to the July meeting with three ideas that make
Prior Lake unique
Current Circumstances
Below are a few suggestions for the committee to address related to Community Assets and Sharp-
ening; the EDAC may choose to expand or modify this list.
Community Assets
Identify specific community assets related to quality of life, transportation, crime rates,
schools, cost of living, available properties, recreation activities, workforce, etc.
Sharpening
How is Prior Lake different?
What is the most important message Prior Lake can share?
Who is the target audience?
What does the target audience want to hear?
Provide specific answers to target audience questions
o Generic references to good schools, quality of life, low utility rates, low crime rates, etc.
carry little weight unless specific; separate Prior Lake from the rest.
o Utility rates should be compared to the national average
o School information should have specific rankings or class offerings included
o What specific examples make the quality of life better here than other communities?
Credibility; only promote “real” strengths, do not “create” strengths
Conclusion
EDAC members should discuss the sections above and provide specific responses and information
so staff can begin drafting a report for EDAC and EDA review.
ALTERNATIVES:
Discussion