HomeMy WebLinkAbout09 01 2015 EDAC rept 4b
4646 Dakota Street SE
Prior Lake, MN 55372
ECONOMIC DEVELOPMENT ADVISORY COMMITTEE REPORT
MEETING DATE: September 1, 2015
AGENDA #: 4.b.
PREPARED BY: Casey McCabe, Community Development Specialist
AGENDA ITEM:
SOCIAL MEDIA STRATEGIES
DISCUSSION: Introduction
The purpose of this agenda item is to discuss what the EDAC can do to help promote local busi-
nesses and Prior Lake success stories through social media (Facebook, LinkedIn, Twitter, etc.)
History
During previous meetings, EDAC members have discussed how to promote economic development
news and highlight commercial activity in the community.
Current Circumstances
The City of Prior Lake has Facebook and Twitter accounts. The EDAC is able to utilize these social
networks to provide updates to the community. Committee members should discuss the best meth-
ods for sending updates of new, expanding or relocated businesses or other appropriate updates;
possibly by sending a request to staff that a specific update be sent out.
EDAC members felt that connecting with local business Facebook pages would help committee
members stay in contact with local businesses, see what type of marketing is being done through
social media and to keep up to date with business activities. The committee may choose to request
the commercial area liaisons from each commercial area connect with their businesses via Face-
book.
Conclusion
During the July meeting, EDAC members requested a copy of the City of Prior Lake Strategic Com-
munications Plan (attached). The plan provides details about the current communication efforts of
the City and the core areas of focus.
ISSUES:
ALTERNATIVES:
RECOMMENDED
MOTION:
ATTACHMENT:
The City of Prior Lake Communications Coordination position is currently vacant. When the position
is filled, the new Communications Coordinator may have a preferred approach, thoughts or sugges-
tions related to the use of social media.
Discussion and Direction Only.
Discussion and Direction Only.
1. Prior Lake Strategic Communications Plan