HomeMy WebLinkAbout05 18 2015 EDA Minutes FINAL
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Prior Lake, MN 55372
Economic Development Authority Meeting Minutes
May 18, 2015
1. CALL TO ORDER
President Hedberg called the meeting to order at 4:02 p.m. Present were Hedberg, Keeney, Chromy,
Choudek and Sheehan-Kerber. Also present were Executive Director Boyles, Community & Economic De-
velopment Director Rogness and Community Development Specialist McCabe. Others present included
Lloyd Erbaugh representing the Economic Development Advisory Committee (EDAC).
2. APPROVAL OF AGENDA
MOTION BY CHOUDEK, SECONDED BY CHROMY TO APPROVE THE AGENDA.
Rogness: noted that Agenda 7C related to the RiverSouth marketing presentation could be moved up de-
pending on the presenter’s arrival at approximately 4:30 p.m.
VOTE: Ayes by Hedberg, Keeney, Chromy, Choudek and Sheehan-Kerber. The motion carried.
3. APPROVAL OF MEETING MINUTES
MOTION BY CHROMY, SECONDED BY CHOUDEK TO APPROVE THE APRIL 20, 2015 MEETING
MINUTES.
Ayes by Hedberg, Keeney, Chromy and Choudek; Sheehan-Kerber abstained. The motion carried.
4. CONSENT AGENDA
No items were on the Consent Agenda
5. REMOVED CONSENT AGENDA ITEMS
No items were removed from the Consent Agenda
6. PUBLIC HEARING
No Public Hearings
7. OLD BUSINESS
A. Final Downtown Parking Study and Proposed Actions
Rogness: reviewed the main conclusions from the final downtown parking study by SRF Consultants,
which divided the downtown into north and south districts, and made conclusions in the short (1 -3 years),
mid (4-5 years) and long terms (5+ years). In the short-term, solutions were based on management steps,
such as public parking signage and new hourly restrictions at key locations. Mid and long-term solutions
include a future public parking lot and/or ramp on the Mon nen’s Lumber property.
EDA Commissioners: expressed support for short-term measures, including: (a) 3-hour parking re-
strictions for parking from 8:00 a.m. to 6:00 p.m. on Main Avenue, Dakota Street and the Rock Creek lot;
(b) public parking lot entrance and way-finding signs; (c) printed information on public parking locations and
restrictions; and (d) improvements to the Colorado Ave. public lot.
Rogness: stated that staff can return with more details on a timeline, costs for short-term measures and
sources of funding at the next EDA meeting. Any parking restrictions will need to be approved by ordi-
nance by the City Council.
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MOTION BY CHROMY, SECONDED BY CHOUDEK TO APPROVE THE DOWNTOWN PARKING STUDY
AND TO HAVE STAFF RETURN WITH MORE DETAILS ON SHORT-TERM STEPS.
Ayes by Hedberg, Keeney, Chromy, Choudek and Sheehan-Kerber. The motion carried.
Boyles left this meeting for another meeting.
8. NEW BUSINESS
A. Prior Lake Economic Development Authority 2015 Business Plan
Rogness: reviewed the proposed 2015 business plan for the EDA, which included updated figures on jobs,
businesses, tax base and budgets. The plan also removed an implementation plan reference to fiber net-
work and added one related to downtown parking.
Choudek: said that the EDA should consider more active “umbrella” marketing for business areas such as
Deerfield, which is currently done in a piece-meal fashion. A First Stop Shop presentation may be helpful
to better understand marketing efforts and responses to busines s inquiries.
Hedberg: thought that some future segmenting of jobs may be useful to differentiate between supple-
mental and head-of-household jobs.
Chromy: likes the plan, and further stated how it is a guide for the EDA.
EDA Commissioners: further discussed the proposed changes and agreed with the new content for 2015 .
MOTION BY CHOUDEK, SECONDED BY CHROMY TO RECOMMEND TO THE CITY COUNCIL ITS AP-
PROVAL OF THE 2015 EDA BUSINESS PLAN.
Ayes by Hedberg, Keeney, Chromy, Choudek and Sheehan-Kerber. The motion carried.
B. City of Prior Lake Marketing Plan - EDAC
McCabe: provided background of the EDAC’s discussion and recommendation to complete a broad mar-
keting plan for Prior Lake. McCabe briefly summarized a 3-page draft marketing plan outline; he said that
the EDAC will be responsible for completing this task during 2015 , and they will further recommend a plan
to the EDA for eventual adoption by the City Council.
Choudek: wants to make sure that time is not spent on things that have already been done, such as identi-
fying target areas for economic growth.
Hedberg: said that the City is essentially in a holding pattern for growth in the downtown area until the re-
construction of Highways 13/21 are completed with full funding from MnDOT, Scott County and the City.
Rogness: affirmed that all EDAC members endorsed moving forward with the marketing plan outline with
an enthusiastic vote.
Keeney: said that the scope of this new task is big and that it may be more beneficial to focus on a few key
sections of the outline, including Sections VII and VIII.
Erbaugh: emphasized the importance expressed by the full EDAC membership to complete the outline
provided for in the marketing plan.
Choudek: expressed support for having Stacy Crakes of the First Stop Shop attend a future meeting in
order to review what is being done at a county-wide level for cities.
Chromy: felt that time may be better spent by the EDAC targeting vacant commercial/industrial spaces in
order to help market those specific needs within Prior Lake.
Hedberg: continued to define Prior Lake’s economic market as small and more specialized in compa rison
to the surrounding cities of Savage and Shakopee.
Choudek: supported the EDAC’s continued work with district visitations and other existing business con-
tact efforts.
MOTION BY HEDBERG, SECONDED BY SHEEHAN-KERBER TO DIRECT THE EDAC TO FOCUS ON
SECTIONS VII AND VIII OF THE OUTLINE RATHER THAN ON THE COMPLETE LIST OF TASKS
SHOWN IN THE MARKETING PLAN OUTLINE.
Ayes by Hedberg, Keeney, Chromy, Choudek and Sheehan-Kerber. The motion carried.
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C. RiverSouth Marketing Presentation
Rogness: introduced Kelley Thomes Ries who is the current executive director for RiverSouth, previously
with Mystic Lake Casino/Hotel. She was asked to provide an update on the year-old marketing campaign
that includes the four primary entertainment venues in Scott County as well as the cities of Shakopee and
Prior Lake.
Thomas Ries: presented a PowerPoint showing various aspects of the marketing campaign, which is now
going beyond the branding and structure of Phase 1 in 2014 to more active promotion this year in Phase 2.
Keeney: asked how Prior Lake can become a more active participant, including visitors that may come
more on a multi-day basis to this area for entertainment and recreation.
Sheehan-Kerber: mentioned other aspects of the county that also fit into the overall theme of recreation,
such as the Horse and Hunt Club.
EDA Commissioners: thanked Kelley for her presentation and expressed support for this cooperative
marketing initiative.
D. Development Update
Rogness: briefly reviewed a one-page summary of development activity through April as compared to ac-
tivity during the same period in 2014. This information comes from the monthly building report.
Hedberg: asked that future reports include commercial and industrial projects that are in the process of
being considered, reviewed and approved.
Sheehan-Kerber: proposed that the EDA also focus on vacant land in order to improve future economic
growth potential in Prior Lake.
9. OTHER BUSINESS
A. Scott County CDA EDI Grant Award – Staff Update
No time was available to review this agenda item.
10. ADJOURNMENT
MOTION BY CHOUDEK, SECONDED BY CHROMY TO ADJOURN THE MEETING. With all in favor, the
meeting adjourned at 6:31 p.m.
___________________________
Frank Boyles, Executive Director