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AGENDA #:
PREPARED BY:
SUBJECT:
DATE:
BACKGROUND:
DISCUSSION:
STAFF AGENDA REPORT
7A
BONITA CARLSON, ASSISTANT CITY MANAGER
CONSIDER APPROVAL OF REVISED 1995 BUSINESS
DEVELOPMENT COMMITTEE GOALS.
JUNE 5, 1995
The City Council approved the attached Business Development
Committee(BDC) on January 21, 1995 and asked the Business
Development Committee to incorporate them into a work plan.
In response to this request, the BDC held a joint meeting with
the Prior Lake Chamber of Commerce Board of Directors to
discuss mutual goals and issues. The meeting resulted in the
Chamber of Commerce Board determination, that although they
endorsed the mutual goals, the Board did not have the
resources to work with the BDC to achieve the goals. Since a
number of the BDC goals assumed Chamber participation, the
BDC has since modified the 1995 goals to reflect the
Chamber's position. (See attached)
The 1995 goals drafted by the BDC incorporates and expands
upon all but one of the goals established by the City Council.
That goal, as identified in the City Council's goals, was part of
the joint BDC Chamber goals "propose entry monument signs
and business district signs. The BDC restated this goal as
"participate in community entry sign project by proposing the
type and location of signs identifying the commercial district(s)
and Business/Office park district(s). The BDC recommends this
change for two reasons: 1) the BDC has not had full
membership for the first four months of 1995, and the
Committee has limited time to complete the remaining goals, 2)
the sign project may be better assigned to a task force formed
with the specific charge of City Signage. The BDC would work
with the task force to identify appropriate signs for the business
and office park areas.
I:COUCIL\AG7A6 5~OC
16200 Eagle-creek Ave., Prior Lake, Minnesota 55372-1714 / Ph. (612) 447-4230 / Fax (612) 447-4245
AN EQUAL OPPORruNITY EMPLOYER
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ALTERNATIVES:
City Council has two alternatives:
1. Approve the 1995 goals as amend by the BDC.
2. Recommend revisions to the goals.
3. Reaffirm the City Council's version of the 1995 goals.
RECOMMENDATION: Alternative # 1
ACTION REQUIRED: Mot~n and second to approve the 1995 BDC goals as
1 /J recommended by the BDC.
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Attachment ( .-/"
I:COUCIL\AG7A6_5,DOC
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Business Development Committee
1995 Goals
Revised by Council January 21, 1995
· Foster relationship with Prior Lake Chamber of Commerce in order to
focus the mutual goal of improving existing businesses.
Jointly complete:
ChamberlBDC presence at Dakota Pow Wow
Promotional packet piece
Role of Chamber and BDC in downtown promotions/redevelopment
Propose entry monuments signs and business district signs
· Review Waterfront Passage Business Park financial pro forma in light
of recent and pending sales to determine financial position on project.
· Maintain Minnesota Star City certification.
· Review 2010 updated Comprehensive Plan and develop priorities and
the process to assure future land availability for commercial and
industrial growth.
· Complete study on commercial redevelopment in the Franklin Trail,
Highway 13 and Priordale Mall area. Also investigate redevelopment
of Pleasant and Main Avenue site.
· Develop a Tax Increment Financing Policy for Waterfront Passage
Business Park and for commercial/industrial redevelopment projects.
· Monitor County Road 21 East project and communicate progress to
downtown business owners.
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Business Development Committee 1995 Goals
1. COMPLETION OF WATERFRONT PASSAGE BUSINESS PARK (This goal will
continue beyond 1995)
a) Definition of future financial expectations and requirements.
b) Define financial policies and/or guidelines necessary to achieve the requirements
(TIF Policy review, land costs and pricing, park expansion by annexation to
reduce amortized cost of infrastructure, etc.).
c) Assure marketing effort is implemented to achieve financial goals. (Includes
review of the past marketing plan) and quantify competitive markets.
d) Follow-up with completed projects to assure post-completion satisfaction through
annual visits to each business.
2. REDEVELOPMENT OF THE PRIORDALE MALL AND ADJACENT AREA.
(This goal will continue beyond 1995)
a) Determination of current owner's desires and expectations.
b) Determination of the City Council's perspective relative to the future of this area,
including willingness to invest City funds.
c) Identify potential sources of funding (current landowners, grants, developers,
investors, City).
d) Contact with potential developers who have the potential to invest or the ability to
attract investors.
3. OUTREACH TO INTEREST MAJOR CORPORATIONS IN LOCATING
OFFICE OR MANUFACTURING FACILITIES IN PRIOR LAKE.
a) Identification of potential candidates both within and outside of Minnesota.
b) Development of high quality presentation material (charts, slides, or video) that
can also be used to promote Waterfront Passage.
c) Personalized contact with CEO's by appropriate City officials (personalized letter
of invitation to visit, and follow-up phone call).
d) Personalized presentations in Prior Lake or at Prospect's offices as appropriate.
e) Review and input to 2010 Comprehensive Plan relative to availability of sites.
4. PROMOTE AND PARTICIPATE IN JOINT ACTIVITIES WITH THE
CHAMBER OF COMMERCE AND THE DAKOTA COMMUNITY.
a) Recommend appropriate Chamber\BDC presence at the Dakota POW WOW.
b) Encourage Dakota presence at Lakefront Days.
c) Supervise creation of Prior Lake promotional piece to be included in Dakota press
packet.
BDCGOALS.DOC
d) Clarify the role of the Chamber and BDC in completing the downtown promotion
project.
5. COMMERCIAL ~VITALIZATIONIREDEVELOPMENT
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a) Complete downtown focus meetings and customer survey.
b) Monitor status of intersection of Main and County Road 21, and report any
proposed changes to downtown group.
6. OTHER PROJECTS
a) Participate in community entry sign project by proposing the type and location of
signs identifying the commercial district(s) and Business/Office park district.
b) Review and report on the most cost effective role of Advance Resources.
c) Maintain Star Cities certification.
d) Review and comment on staff prepared annexation policy and plan to Waterfront
Passage.
BDCGOALS.DOC