HomeMy WebLinkAbout12 21 2015 EDA Report 7A
4646 Dakota Street SE
Prior Lake, MN 55372
ECONOMIC DEVELOPMENT AUTHORITY AGENDA REPORT
MEETING DATE: December 21, 2015
AGENDA #: 7A
PREPARED BY: Casey McCabe, Community Development Specialist
AGENDA ITEM: PRIOR LAKE COMMUNITY ASSETS - EDAC
DISCUSSION: Introduction
The purpose of this agenda item is to review and discuss the attached Community
Assets report prepared by the EDAC.
History
Earlier in 2015, the EDA reviewed a draft City of Prior Lake Marketing Plan outline
and considered a request from the EDAC to provide direction related to the devel-
opment of a City of Prior Lake Marketing Plan for use by potential business and
residential developers and others who may wish to make Prior Lake their home.
The EDA felt the scope of the marketing plan outline was too large for the EDAC
to take on and instead directed the EDAC to focus on a few key sections of the
outline, including Community Assets and Sharpening. Community Assets relates
to ‘specific’ community assets associated with quality of life, transportation,
schools, recreation, workforce, etc. Sharpening relates to defining how Prior Lake
may be different from other communities by providing specific examples and facts
to support why Prior Lake is a great place to live, work and play.
Current Circumstances
The EDAC has discussed the Community Assets and EDA direction during multi-
ple committee meetings in 2015. The EDAC has prepared the attachment for EDA
review and direction. The intent of the attachment is to provide more detailed and
specific information to be used by the City of Prior Lake in future marketing and
communications. For example, instead of saying Prior Lake has a low unemploy-
ment rate, the attached report recommends, “Prior Lake’s unemployment rate of
3.0% is 1.8% lower than the national average. Instead of saying Prior Lake is a
growing community, the attached report recommends, “Prior Lake has grown from
a population of 15,917 in 2000 to 25,039 in 2014, an increase of 57.3%. The
population of Prior Lake is expected to reach nearly 40,000 by 2040.”
Conclusion
EDA members should review the attached Community Assets information and
provide direction to city staff and or the EDAC as needed.
ISSUES: The community assets categories were chosen by the EDAC. The EDA may have
other categories it wishes for the EDAC to incorporate.
2
FINANCIAL
IMPACT:
None.
ALTERNATIVES: 1. Motion and a second to accept the Community Assets report prepared by the
EDAC, as proposed or as may be amended by the EDA.
2. Motion and a second to table action and provide further direction to staff.
RECOMMENDED
MOTION:
Alternative #1.
ATTACHMENT: Prior Lake Community Assets