HomeMy WebLinkAbout062005 Work Session16200 Eagle Creek Avenue S.E.
Prior Lake, MN 55372-1714
Date:
To:
From:
Subject:
20, 2005
~an~or Haugen and Membe_frf~e
Frank Boyles, City Managek}~
June 20, 2005, City Council
City Council
The City Council has scheduled a work session for Monday, June 20, 2005 at 5:30 p.m. to
discuss two important topics outlined below:
Altemative Urban Areawide Review (AUAR)
We anticipate that Environmental Assessment Worksheets (EAW) will be required for
various development proposals in the Spring Lake Township annexation area. Instead of
conducting these many EAWs we are proposing that a single AUAR be completed. A
single AUAR can address all properties in the annexation area. With the participation of
developers who have a stake in developing in this area, the costs of the study can be kept
reasonable. Jane Kansier and Steve Albrecht will review this subject with the City
Council. We would like Council direction about whether an AUAR should be pursued.
Communications Plan
The 2030 Vision and Strategic Plan under Communication, Goal 2, states that we will,
"develop, approve and implement a City-wide communication Plan." Six objectives are
associated with this goal. Attached is an excerpt from this vision element regarding the
communication plan. Also attached is a narrative prepared by Nathan, which outlines a
2005 communication plan. In addition to describing each of the major communication
plan documents, he has supplied a calendar identifying each communication effort and its
intended completion date. Council input on the plan is desirable as these are the
document we use to schedule and prioritize our communication efforts.
Phone 952.447.4230 / Fax 952.447.4245
16200 Eagle Creek Avenue S.E.
Prior Lake, MN 55372-1714
CITY COUNCIL WORKSHOP MEMORANDUM
TO:
FROM:
DATE:
City Council
Jane Kansier, Planning Director
Steve Albrecht, City Engineer
Potential AUAR Workshop
June 20, 2005
BACKGROUND:
One of the Vision Elements of the 2030 Vision and Strategic Plan is Quality Community
Growth. In order to accomplish this, the following goals and objectives were adopted:
Goal 1:
Implement and periodically update the 2030 Comprehensive Plan to guide
growth of the City.
Objective 1: Incorporate changes in the document necessitated by
development, annexation, metropolitan or state mandates to assure continuing
accuracy of the document.
Objective 2: Implement and periodically update zoning and
comprehensive plan guidelines to preserve the small town feel.
Goal 2:
Assure that urban expansion occurs in a well-planned and orderly manner and
that annexed property is developed in accordance with the City's planning and
zoning requirements.
Objective 1: Identify and preserve through comprehensive planning and
zoning, acreage for future needs, e.g. commercial, school, park, open space
and residential uses.
Objective 2: Plan infrastructure improvements and identify available
revenue sources in the Capital Improvement Program in accordance with the
annexation schedule in the orderly annexation agreement.
At least two developers and several property owners have been contacting City staff about
concept plans for development of land within the orderly annexation area. Most of these
developments will require some sort of environmental review, due to the size of the
properties. It seems to makes sense, from the staff perspective at least, to do the
environmental review for the entire orderly annexation area. This can be done through
the Alternative Urban Areawide Review (AUAR) process, which is a substitute review
process based on review of development scenarios for an entire geographic area rather
than for a specific project.
www. cityofpriorlake, com
~.:m,~,mX~u~Xwork,hopm~mo.aoc Phone 952.447.4230 / Fax 952.447.4245 1
AUAR vs. EAW:
The regular EAW review process is best suited for distinct projects with environmental
impacts that do not overlap. The AUAR process, on the other hand, was developed to
review incremental impacts accumulating from a series of sequential projects,
development typical of the rapidly growing suburbs of the Twin Cities metropolitan area.
The key feature of the AUAR process is that its subject is a development scenario or
several scenarios for an entire geographical area rather than a specific project.
Development scenarios are established by the City based upon the Comprehensive Plan,
Zoning Ordinance, developers' plans and other relevant information. More than one
scenario can be reviewed, providing at least one is consistent with the adopted
Comprehensive Plan. A maximum development, "worst case" scenario is usually
included. Development scenarios chosen by the City serve as the project description for
the AUAR. Specific projects ready for review within the area can be included; however,
the review can also be done before any specific projects are proposed.
The process offers several significant advantages to developers and the City, as well as
the reviewing agencies and the environment. It is an excellent tool for review of
cumulative impacts of multiple projects in a given area. A single review process can
address both public infrastructure construction scheduled in the near future as well as the
ensuing residential and commercial development slated for later years. By examining
multiple development scenarios through the AUAR process, we can evaluate how much
development can be accommodated in an area without significant environmental impacts.
Moving review to an earlier planning stage also helps anticipate and correct potential
problems while project plans are still flexible. Specific projects proposed after an AUAR
is complete will not be subject to individual environmental reviews if designers conform
to AUAR assumptions and mitigation plan requirements.
There are two major disadvantages to the AUAR process. The first is timing, the second
is cost. Each of these aspects is discussed below.
PROCEDURE:
An AUAR is basically an expanded Environmental Assessment Worksheet. According to
Minnesota Rules {}4410.3610, the City may use the AUAR procedure, rather than an
EAW, to review anticipated residential, commercial, warehousing, and light industrial
development and associated infrastructure in a particular geographic area within its
jurisdiction, if the City has adopted a comprehensive plan that includes at least the
following elements:
A. A land use plan designating the existing and proposed location, intensity, and
extent of use of land and water for residential, cormnercial, industrial, agricultural,
and other public and private purposes.
B. A public facilities plan describing the character, location, timing, sequence,
function, use, and capacity of existing and future public facilities of the local
L:~dqNEX~auar\workshop memo.doc
governmental unit. The public facilities plan must include at least a transportation
element and a sanitary sewer element.
C. An implementation program describing public programs, fiscal devices, and other
actions to be undertaken to implement the comprehensive plan. The
implementation plan must include a description of official controls addressing the
matters of zoning, subdivision, and private sewage treatment systems, a schedule
for the implementation of those controls, and a capital improvements program for
public facilities.
These are the same elements included in the recently completed 2030 Comprehensive
Plan. This, along with the size of the Orderly Annexation Area seem to indicate the
AUAR process will be the most effective and proactive environmental review process for
this area.
The procedure for the preparation and adoption of an AUAR is very similar to that of an
Environmental Assessment Worksheet (EAW). The Environmental Quality Board's
Guide to Minnesota Environmental Review Rules lists the steps of an AUAR as follows:
Step 1. The RGU selects area boundaries to be reviewed and defines anticipated
levels of development on various parcels.
Step 2. An Alternative Urban Areawide Review document is drafted. Guidance
on contents and format is available from Environmental Quality Board. A draft
mitigation plan may be included.
Step 3. The draft document is reviewed in a manner similar to an EAW. The
basic comment period is 30 days, but any state agency or the Metropolitan
Council must be granted a 15-working day extension upon request.
Step 4. Based on comments received, the RGU revises the document and adds a
"mitigation plan," specifying mitigation measures or procedures to protect the
environment from identified potential impacts. The RGU may also need to revise
development assumptions or set development limits to protect environmental
resources.
Step 5. The finalized document and mitigation plan is distributed for review.
Step 6. If objections are filed by any state agency or the Metropolitan Council,
negotiations ensue after which, if no resolution can be reached, the Environmental
Quality Board decides if the review is adequate or must be revised. If revised, the
documents are again reviewed according to procedures above.
The end and most important result of the AUAR is the mitigation plan. This plan must
specify not only physical mitigation measures but also the legal and financial measures
and institutional arrangements to ensure mitigation. The mitigation plan is not merely a
list of ways to avoid significant environmental effects, rather an action plan for how the
effects will be avoided. It is a commitment by the City and other agencies to take action
to prevent impacts that otherwise could occur from project development. Any specific
development project proposed within the AUAR area must comply with the mitigation
plan.
L:XANNEX~auar\workshop memo.doc
The AUAR process does take longer to complete than an EAW. The entire process takes
at least 6 months to a year. However, since this is a comprehensive environmental
review, it can save time in the long mn, since an EAW will not be required for individual
development projects within the review area.
COST:
The cost of the AUAR process is significantly greater than the cost of an EAW. The staff
is estimating the cost of this process will be in the range of $250,000.00. This is a
conservative estimate; we will need to solicit proposals for a better cost estimate. When
an EAW is required, the City collects the cost directly from the developer. However,
since no specific project is proposed, this is not generally possible as part of an AUAR.
The City will be required to prepare an EAW prior to construction of the lift station on
CSAH 12 in 2010. We have budgeted $25,000 for this task. The staff believes this
amount can be contributed to the overall cost of the AUAR.
Tollefson Development has advised the staff they have purchased options or an interest in
about 400 acres within the Orderly Annexation Area. Tradition Development has
apparently obtained an interest in about 100 acres within this area. Both of these
companies have indicated a desire to contribute to the cost of an AUAR. Part of our
process includes negotiating with these and other interested developers the amount of
their participation in the cost of the project. The staff is also reviewing other funding
alternatives.
The staff does not believe the City should front the cost of the AUAR. If the developers
are not willing to significantly contribute to the cost, we will recommend the City proceed
with the EAW for our sewer project. Any other development will then be required to go
through the EAW process.
CONCLUSION:
The staff believes the AUAR approach is an opportunity to partner with developers and
other agencies. This process will save both the City and the developers time and money
in the long run. The process will also enable the City to provide some better information
to future developers about how we expect this area to develop.
Attached is a potential timeline for an AUAR project. The staff is seeking direction from
the City Council on whether to proceed with discussions with the potential developers in
the area. As part of this discussion, staff would like some input on the following:
· What is the City Council's feeling about this process?
· Should we explore the feasibility of the AUAR process?
· Should we explore funding opportunities and other alternatives?
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Schedule for AUAR Process
April, 2005
June, 2005
July, 2005
August, 2005
August- September, 2005
September, 2005
October, 2005
November - December,
2005
January, 2006
City Council approved Comprehensive Plan; Staff forwards
plan to Metropolitan Council
Staff meets with the City Council to discuss the AUAR
process, including funding, timing, and so on.
Staff will meet with Tollefson Development and Tradition
Development (2 major developers in OA area) to discuss
their contribution.
Staff meets with City Council to receive project
authorization.
Staffprepares and distributes Requests for Proposals to
consultants.
Staff reviews proposals.
City Council approves selection of consultant.
Process to gather data and information for AUAR begins.
Preparation of AUAR begins. The entire AUAR process
will probably take about one year.
L:~ANNEX~auar\workshop memo.doc
Prior Lake will achieve its Vision 2030 and Strategic Plan through people who are aware
of and actively involved in their community's plans and partnerships necessary to make
great accomplishments happen. Citizens who are energized, mobilized and engaged in
providing positive direction for the City are the key to "Advancing our Vision and
Community Together." Integral to this effort is a systematic means of objectively
assessing progress being made toward achievement of Vision 2030 and addressing issues
identified by our citizens.
'~.o. al 1: Expand community awareness of the 2030 Vision and Strategic Plan's
'~,.. projected goals and the actual achievements made annually toward
""-Q~rnplementing the goals.
Goal 2:
Obje~l'i.v.9. 1- Develop new 2030 Vision and Strategic Plan logo and use it in
' newsletters, on the Website and in promotions to inCrease
"'a,~..a. reness.
Objective 2:Publ~s~ewsletter that summarizes the plan and explains each
vision elem~m....
Objective 3: Provide updates in eCei~7. Wavelength about one of the vision
elements.
Objective 4: Launch promotional effort includin~g~contests (through Website and cable TV) that reward residents for thei. r knowledge of the
2030 Vision and Strategic Plan. ~' .......... .
Objective 5' Redesign Website creating a separate section for the ~2'03.0
Vision and Strategic Plan that includes details and explanzltio,n
of all aspects of the plan, Q&A section, greater graphic detail
and a "Partnership of the Month" feature.
Develop, approve and implement a City-wide communications plan.
Objective 1'
Expand usefulness of the Prior Lake American through
publishing:
o 2 columns per month.
o Press releases about City programs and services, events, etc.
o Newsletter as PLA insert.
Objective 2: Expand outreach to community members through various work
33
and neighborhood groups.
o Expand production of small publications ("quick-hitters") and
distribute in brochure holders around City.
o Complete a new State of the City tour for 2006.
o Provide earlier and more complete notification to residents,of
improvement projects in the CIP which will affect them.
o Conduct neighborhood town hall meetings at different parks
within the City.
Objective 3:
Expand direct e-mail, Website and telecast interactions between
citizens and the City Council, City Manager and City employees.
o Redesign Website to include more information in a more user-
friendly fashion.
o Provide sign-up on Website for e-mail distribution lists.
o Broadcast meetings of the PAC, LAC and Watershed District.
o "Coffee with the Council" - a new program on PLTV.
o Survey Web users.
o Interactive forms.
Objective 4:
Expand cable television coverage of public meetings.
o Broadcast:
· City Council
· Planning Commission
· LAC
· PAC
· Watershed District
o Evaluate potential of Web casting public meetings as an effort to
tap new market.
o Provide more on-screen displays during meetings.
Objective 5:
Reformat City newsletter.
o Publish monthly
o Greater emphasis on features and less news (which will be
provided in press releases to PLA)
o 2030 Vision and Strategic Plan updates each month
o Features that reinforce small town values
o Inform about new development
Qb..J.~e~_t_iy~.6:_ .... C.om.p!etean annual co~unicati.ons
Goal 3' Assess residential and business perspectives regarding issues facing the ' y
....... -ODocti~,~ 1!~. Conduct residential and business/commercial~~ers survey in the
..... ~'--firsl_~arter of 2007 ....
Objective 2: Integrate survey-?'eml, t~~pdate of 2030 Vision and
Strategic Plan. ..,.//~"~"~
34
16200 Eagle Creek Avenue S.E.
Prior Lake. MN 55372
Date: Monday, June 20
To:
From:
Subject:
Frank Boyles, City Manager
Nathan Oster, Communications Coordinator
Communications Plan for July through December of 2005
As you requested, I have prepared a communications plan that covers the remaining months of 2005 and
sets the stage and tone for the year 2006 and beyond. The plan is broken down in this memorandum, in
the attached communications calendar, and in the sample documents I will be providing for you at the
Monday, June 20 work session,
In putting this plan together, my top priority was to evaluate existing communication efforts and to make
any modifications necessary to help us achieve the goals and objectives outlined in our new 2030 Vision
and Strategic Plan.
Fortunately for me, I had considerable community input on which to base these recommendations, as both
the 2005 Resident Survey and the two meetings of the Long-Range Planning Committee held in April and
May of 2005 provided great insight into the perceptions out there in our community.
Major themes of the Resident Survey, Planning Meetings
The public and our stakeholders have spoken ... and here are a couple of the major themes to emerge:
1) Market dominated by the Prior Lake American ... followed by Wavelength, Grapevine, Cable TV,
and the new electronic media (Website and E-mail newsletters). The message: maximize usage of
the PLA
2) When asked where residents would like to get their city news, they responded, in order, PL
American, Wavelength and then Web site, e-mail
3) Greater emphasis must be placed on marketing the 2020 (now 2030) Vision & Strategic Plan
4) Meetings were the most watched programs on cable television
.~ .
5) More opportunities for input, face-to-face commumcabon are sought by the public
6) Increase the frequency of contacts - monthly newsletters, electronic dispatches
www.cityofpriorlake.com
Phone 952.447.4230 / Fax 952.447.4245
The 2005 Plan
Attached to this memo is the Communication element of the new 2030 Vision and Strategic Plan. It
outlines the communications course that has been set not only for 2030, but for the more short-term,
including 2-year Performance Objectives. By the end of this year, most of these objectives will be done.
Here's more information about some of the projects you see on the calendar and proposed changes:
2030 VISION & STRATEGIC PLAN NEWSLETTER: To better communicate this document to the public, I
plan to produce a 2030 newsletter and mail it to every household in the city in EARLY JULY. That way,
every resident will have a copy of it. The newsletter will have a look and feel similar to the Wavelength, but
totally dedicated to the 2030 plan and including many pictures, graphics. This publication is intended to
replace the 2020 tri-folds that have been in circulation for a couple of years now. I will print 15,000 and
distribute between now and next plan update in 2007.
WAVELENGTH DISTRIBUTION: In our survey, the PLA was considered a major or minor source of by 97
percent of city residents. One of the questions specifically dealt with a potential change in the delivery of
the Wavelength. By a large margin, the switch to a two-page insert in the PL American was the top choice
of respondents (50 percent). The long-range planning committee also supported this change, particularly
the switch from a bimonthly to monthly newsletter.
Without sacrificing quality, the most cost-effective way to produce monthly newsletters is as an insert in the
PL American. The new newsletter inserts will cost more to print (because there are 12 issues instead of 6),
but less to mail because they're being inserted in the PLA. The bottom line is this ... for 2005, I expect to
spend right around 26,000 to print and mail six Wavelengths. For 2006, I'm budgeting the same amount.
Each Wavelength will contain an update on progress toward the 2030 V&SP, reinforcement of the small-
town values theme, info on New Development, features on city programs and services, contact info, and all
the usual Parks and Recreation listings.
NO TE. . .Because my current year budget did not carl for the special 2030 newsletter or the change in the
Wavelength delivery, I will not be able to begin the monthly Wavelength production until January of 2006.
WEBSITE REDESIGN: Our Web site is being redesigned this summer, with launch planned for the early
part of July. I am doing this update with Eric Schmid of Bufflehead Web Design. To use a construction
analogy, I've told him what I want, he's building the framework, and I'll be doing all the finishing work
(writing, editing, photos, etc.). This was budgeted and planned for this year anyway - but many of the
changes are a reflection of long-range planning committee input obtained in April and May.
Here's a quick overview ...
1) 2030 Vision and Strategic Plan section will contain Progress Reports, Q&A, "Partnership of the
Month", Web Poll, as well as point-by-point analysis of the 2030 document.
2) Signup boxes for city's electronic newsletters.
3) One-touch access to the Document Center
4) At This Minute box - easier to use calendar, weather/time display, scrolling announcement, and
possibly LakeCamera
5) E-Documents Access - one-stop shopping if you're looking for a permit, handout, brochure
6) Weblogs - they're the new thing, being used with great success by several cities in Minnesota.
Eden Prairie is the greatest example. Frank has agreed to author the first one.
7) All information will be updated. Photos, too.
These changes are intended to better service the growing number of our site's users. (FYI ... May was the
best month ever for the site, as it now averages above 500 visits per day).
CABLE TV: PLTV-15 will soon begin broadcasting meetings of the Watershed District, the Parks Advisory
Committee and the Lake Advisory Committee.
ROUTINE THINGS:I have outlined the projects above because the changes in these areas are the most
significant. Sprinkled throughout the 2005 calendar are references to other responsibilities that are tied to
this job, including:
· SCALE Promotion
· Maintenance of brochure holders around city
· Newsletters for Public Works Department, including Construction Zone, Downtown Dispatch, misc.
publications. Coming soon: PS/CH Construction Zone
· Scheduling and promotion for PLTV-15 and the scrolling bulletin board
· Production of meeting broadcasts, City Council Wrapup, Inside City Hall, and PLTV-15 News
· Web site updates approximately three times per week
· Plus, the City Current newsletter, writing of mayor's PLA and Wavelength columns, design and
production of brochures and flyers, and press releases for the PLA.
The 2006 & Beyond Plan
What I have outlined for you in this memo are the most significant projects that I plan to undertake in the
final months of 2005. In 2006, you can expect monthly newsletters, our first ever annual report published in
the spring, further tweaks of our new Web site, and for a stepping up of our cable television offerings
(PAC, LAC and Watershed meetings) and community face-to-face interactions, consistent with the 2030
Vision and Strategic Plan.