HomeMy WebLinkAbout05 25 2017 EDAC minutes
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4646 Dakota Street SE
Prior Lake, MN 55372
CITY OF PRIOR LAKE, MINNESOTA
ECONOMIC DEVELOPMENT ADVISORY COMMITTEE
MEETING MINUTES – May 25, 2017
1. Call to Order
The meeting was called to order at 7:33 a.m. in the Wagon Bridge Conference Room at Prior Lake City Hall. Members
present: Lloyd Erbaugh, Stephanie Carroll, Bill Henry, Kim Prchal, Wade Larson, Ron Martin, EDA Liaison Kirt Briggs and
Chamber Liaison Sandi Fleck. Staff present: Casey McCabe.
2. Approval of Meeting Minutes
a. April 27, 2017
MOTION BY HENRY and SECOND BY MARTIN to approve the April 27, 2017 meeting minutes. Motion adopted
unanimously.
3. Old Business
a. EDAC Commercial Area Liaison Presentation
McCabe: presented a draft Commercial Area Liaison PowerPoint presentation to be presented to the EDA on
June 19th. EDAC members were asked to comment or provide additional information for each commercial area
to be included in the presentation.
Henry: suggested making the CH21/Revere Ave. petition a larger focal point on the Deerfield/Welcome page
and shorten the descriptions on the action items that have been accomplished.
Briggs: suggested identifying a top priority (or priorities) that are outstanding in each commercial area to
strengthen the presentation to the EDA; present meaningful and actionable items of concern in the commercial
areas. Mr. Briggs also suggested green checkmarks, as opposed to bullet points, to identify which action items
are completed and which are pending in the Deerfield/Welcome area.
Erbaugh: questioned the proposed recommendation related to the commercial liaison program becoming the
‘primary mission of the EDAC’. Mr. Erbaugh stated the committee has many areas of focus and suggested the
recommendation should focus on business retention as a key mission, along with business growth and
expansion, opposed to limiting the focus to the liaison program.
EDAC Members: shared additional issues or action items identified in the commercial areas, including: traffic
and safety issues in the Commerce area due to closure of Commerce Ave. at CH42; lack of parking in the South
Lake Village area with restaurant customers absorbing many parking stalls. EDAC members also identified the
Duluth/Hwy. 13 intersection project as a potential concern in the South Lake Village area; although, the EDAC
liaisons felt the businesses may not be aware of this project because it was not discussed during business visits.
EDAC Members: recommended the presentation include a request for an annual joint EDA/EDAC meeting.
MOTION BY HENRY and SECOND BY PRCHAL to approve the Commercial Area Liaison program report
presentation, as has been amended by the EDAC, and direct Prchal and Erbaugh to present the report to the
EDA on June 19, 2017.
b. Outreach & Marketing Subcommittee (verbal report)
Prchal: informed the committee that the Marketing and Outreach Subcommittee met on April 28th to discuss how
to better communicate with the commercial liaison areas. The subcommittee wanted to gather EDAC feedback
related to whether each commercial area should have their own Facebook page or one page for all areas; who
would monitor and maintain the information; should all businesses have access to information for specific
commercial areas. The subcommittee also reviewed options for a commercial area website to house information.
The subcommittee is recommending a narrow focus related to communication tools so businesses are not
overwhelmed.
EDAC Member: consensus was that Facebook was the correct social media tool to use and to support one
Facebook group to encompass all commercial areas and a website. Facebook would be used as an open forum
for communication and the website would house more detailed information.
Carrol: recommended Canva.com as a free resource to create a website. Other committee members had
experience working with other free website resources.
Erbaugh: commented that a focus of the commercial liaison program has been to encourage the formation of
business associations within the commercial areas and he encouraged the Marketing and Outreach
Subcommittee to think about how the social media and website could be used to allow for communication
between the businesses within each commercial area.
Martin: suggested the use of the “Town Hall” feature of Facebook. Committee members present did not have
experience using this feature so more research is necessary.
Prchal: suggested liaisons refrain from conducting visits until the social media and website issues have been
worked out, that way the visits can be used to communicate these new resources. Ms. Prchal stated the
subcommittee will schedule another meeting to discuss the full committee feedback and she will report back to
the full EDAC in June and/or July.
4. New Business
a. EDAC Name Change Discussion (verbal report)
McCabe: informed the committee that during the joint City Council / EDA meeting on Monday, May 22nd, one
councilmember suggested the EDAC change its name to better recognize the purpose of the committee and
reflect its business retention mission.
EDAC Members: were receptive to the suggestion and recommended that a potential name change be added
to the June agenda for discussion.
5. Other Business
a. EDA Meeting Update
McCabe: provided a summary of the May 15, 2017 EDA meeting which included the following agenda items:
➢ EDA Revenue & Expenditure Report (4/30/17)
➢ Development Update (4/30/2017)
➢ EDA Goals
➢ Joint EDA / City Council Meeting Agenda Approval
➢ Joint EDA / Planning Commission Meeting Agenda Approval
McCabe: provided a summary of the joint City Council / EDA meeting on May 22nd.
Erbaugh: commented about the desire for the EDAC to receive direction from the EDA. Mr. Erbaugh suggested
the EDA and EDAC should have a joint meeting for that purpose later this summer after the EDA has had an
opportunity to conduct and discuss their joint meetings with the City Council and Planning Commiss ion.
b. Staff Update
i. Jim Mahoney Resignation
McCabe: informed the committee of Mr. Mahoney’s resignation. EDAC members expressed
appreciation for Mr. Mahoney’s efforts on the EDAC.
ii. EDAC Liaison Representation at Future Commercial Areas (21/42)
McCabe: informed the committee that a councilmember suggested the future commercial areas of the
community, primarily the CH21/CH42 area, are represented or identified through the Commercial Area
Liaison program so those property owners would have a similar voice as the other established
commercial areas of the community.
c. Residential and Commercial Activity Update
EDAC Members: received a copy of the residential and commercial activity update as of April 30, 2017.
d. Member Ideas/Recommendations
None.
6. Next Meeting Date. The next regular meeting of the EDAC will be on Thursday, June 22, 2017 at 7:30 a.m.
7. Adjourn. MOTION BY HENRY and SECOND BY MAHONEY to adjourn the meeting. Motion adopted unanimously. The
meeting adjourned at 8:54 a.m.
Submitted by: Casey McCabe