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Home My WebLink About03 22 2018 BEC Agenda Packet FULL Business Engagement Committee Meeting Agenda Thursday, March 22, 2018 7:30 a.m. City Hall, Wagon Bridge Conference Room Phone 952.447.9800 / Fax 952.447.4245 / www.cityofpriorlake.com 1. Call to Order 2. Approval of Meeting Minutes a. February 22, 2018 3. Old Business a. Marketing/Communication Materials 4. New Business a. None 5. Other Business a. EDA Meeting Update b. Residential and Commercial Activity Update c. Staff Update d. Member Ideas/Recommendations 6. Next Meeting Date a. Thursday, April 26, 2018 7. Adjourn 1 4646 Dakota Street SE Prior Lake, MN 55372 CITY OF PRIOR LAKE, MINNESOTA BUSINESS ENGAGEMENT COMMITTEE MEETING MINUTES – February 22, 2018 1. Call to Order The meeting was called to order at 7:41 a.m. in the Wagon Bridge Conference Room at Prior Lake City Hall. Members present: Kim Prchal, Wade Larson, Tim Marco, and Thane Tande. Staff present: Casey McCabe and Amanda Schwabe. 2. Approval of Meeting Minutes a. January 25, 2018 MOTION BY LARSON and SECOND BY TANDE to approve the January 25, 2018 meeting minutes. Motion adopted unanimously. 3. Old Business a. None. 4. New Business a. Marketing/Communication Materials MCCABE reviewed information presented at the joint EDA/BEC meeting on February 12th. Discussion followed regarding the type and format for future City of Prior Lake marketing materials. Members suggested including information for residents, businesses, visitors and recreation in a website format. Members discussed partnership opportunities with other groups, including but not limited to SCALE, Scott County CDA – First Stop Shop, MNCAPS. Staff offered to speak with the communications subcommittee and applicable staff regarding updating the existing site. Members suggested Staff contact the City of Alexandria for information related to costs, maintenance, etc. for their website (livingalexarea.org). Staff will bring additional information to the March meeting. b. Construction Impact Planning Schwabe provided an overview of discussion from the joint EDA/BEC meeting on February 12th. PRCHAL suggested a subcommittee be created like the committee assembled for the Super Bowl to culminate ideas. LARSON suggested an increased amount of detour signage during construction periods. MCCABE stated construction season is May – October. Work on TH13 south of Duluth Ave will begin in 2018. Construction from Duluth Ave to CR21 along TH13 and roundabouts will occur in 2019. He stated that the final schedule for the 2019 road projects is not complete; however, it is anticipated to be available by summer 2018. 5. Other Business a. EDA Meeting Update MCCABE provided brief overview of the February 12th EDA meeting. b. Residential and Commercial Activity Update BEC members received a copy of the residential and commercial activity update as of January 31, 2018. c. Staff Update None d. Member Ideas/Recommendations None 6. Next Meeting Date. The next regular meeting of the BEC will be on Thursday, March 22, 2018 at 7:30 a.m. 7. Adjourn. MOTION BY PRCHAL and SECOND BY TANDE to adjourn the meeting. Motion adopted unanimously. The meeting adjourned at 8:41 a.m. Submitted by: Amanda Schwabe 4646 Dakota Street SE Prior Lake, MN 55372 BUSINESS ENGAGEMENT COMMITTEE REPORT MEETING DATE: March 22, 2018 AGENDA #: 3.a. PREPARED BY: Amanda Schwabe, Planner AGENDA ITEM: MARKETING/COMMUNICATION MATERIALS DISCUSSION: Introduction The purpose of this agenda item is to continue discussion about updating the Prior Lake Community Profile and/or the creation of other City of Prior Lake economic development related marketing/com- munication materials. History The BEC has created and updated a City of Prior Lake Community Profile brochure multiple times; most recently as an electronic brochure in August 2016. At the February 12th joint BEC/EDA meeting EDA directed Staff and BEC to review the Community Profile and offer suggestions regarding up- dating that piece and to develop ideas for new materials aimed at existing business owners, pro- spective investors and visitors. At the February 22nd BEC meeting, the BEC discussed the existing Community Profile piece and shared information from other communities online economic develop- ment materials. The 2018 Goals for the BEC related to marketing include:  Utilize the Outreach and Marketing subcommittee to promote the business climate while collaborating with businesses and business organizations in Prior Lake with the use of tech- nology and social media.  Work with the EDA and commercial liaisons to establish a website and social media strat- egy dedicated to promotion of economic development successes and opportunities in Prior Lake. Current Circumstance Following the February BEC meeting, Staff had conversations with the Scott County CDA - First Stop Shop (FSS), MNCAPS, and the Alexandria Area Economic Development Commission (AAEDC). The FSS shared that they are going away from printed materials as the inquiries they receive typically request information in an electronic format. The MNCAPS coordinator expressed interested in a potential Fall 2018 student project to develop marketing and communication materials to assist in attracting new commercial development to Prior Lake. Approximately two years ago, the AAEDC developed their current website in house. They also use existing staff to maintain all the online content. Recently, they moved the hosting of the website to an outside vendor who completes the background maintenance. Unlike the City of Prior Lake EDA, the AAEDC is separate from the City of Alexandria. As a result, they had multiple organizations to work with to create a cohesive marketing strategy without relying on one specific organization to develop all the materials to attract and retain businesses as well as visitors. Those partnerships include but are not limited to: The City of Alexandria, Alexandria Convention and Visitors Bureau, Alexandria Chamber of Commerce and the local technical college. This strategy allowed each or- ganization to highlight their area of expertise in a complimentary online and printed format. 2 Conclusion After Staff conversations with the FSS and the AAEDC as well as review of other communities’ economic development online content, Staff has concluded that most often separate economic de- velopment related websites are hosted by regional entities, rather than each individual community. At this time, consideration should be given as to whether the BEC prefers a separate economic development focused website or if expanding our current economic development information on the City of Prior Lake website would be appropriate. FINANCIAL IMPACT: Potential costs related to designing and maintaining a separate economic development website as well as costs related to designing, printing and updating other printed or electronic marketing/com- munication materials. ALTERNATIVES: RECOMMENDED ALTERNATIVE: ATTACHMENT: 1. Recommend the EDA consider expanding the existing economic development information on the City of Prior Lake website. 2. Recommend the EDA consider creating a separate, stand-alone website promoting economic development in the City of Prior Lake. 3. Take no action and continue discussion at a future meeting. As determined by the BEC. None 4646 Dakota Street SE Prior Lake, MN 55372 BUSINESS ENGAGEMENT COMMITTEE REPORT MEETING DATE: March 22, 2018 AGENDA #: 5.a. PREPARED BY: Casey McCabe, Community Development Director AGENDA ITEM: EDA MEETING UPDATE DISCUSSION: Introduction The EDA held a regular meeting on March 12, 2018; discussion topics included:  Development Update (02/28/2018)  First Stop Shop Discussion  2040 Comprehensive Land Use Plan Update  Joint EDA / City Council Meeting - Discussion Topics Conclusion Updates of EDA activity related to the above listed topics will be presented to the BEC during their March 22nd meeting. ISSUES: Update Only. FINANCIAL IMPACT: None. ALTERNATIVES: Update Only. 4646 Dakota Street SE Prior Lake, MN 55372 BUSINESS ENGAGEMENT COMMITTEE REPORT MEETING DATE: March 22, 2018 AGENDA #: 5.b. PREPARED BY: Casey McCabe, Community Development Director AGENDA ITEM: RESIDENTIAL AND COMMERCIAL ACTIVITY UPDATE DISCUSSION: Introduction Staff has prepared a year-end development update as of February 28, 2018, for BEC review. The attached memorandum provides a summary of commercial and industrial development and residen- tial construction in the City of Prior Lake. ALTERNATIVES: RECOMMENDED ALTERNATIVE: ATTACHMENT: Information Only. Information Only. 1. Development Update Phone 952.447.9800 / Fax 952.447.4245 / www.cityofpriorlake.com Memo Date: March 15, 2018 To: City of Prior Lake Business Engagement Committee From: Casey McCabe, Community Development Director Subject: Residential & Commercial Activity Update Below is an update of residential and commercial development in the City of Prior Lake as of Feb. 28, 2018. Number of Permits Declared Value Number of Permits Declared Value Single Family Dwellings 13 $6,636,000.00 3 $573,000.00 Townhouses (# units)4 $626,000.00 0 $0.00 Multiple Units 0 $0.00 0 $0.00 New Commercial Industrial & Commercial 0 $0.00 0 $0.00 Residential 54 $852,100.00 68 $733,000.00 Industrial & Commercial 5 $879,000.00 3 $33,000.00 Mechanical 84 $0.00 91 $0.00 Mechanical (SF & TH)68 $0.00 12 $0.00 TOTALS 228 $8,993,100.00 174 $1,339,000.00 2018 YEAR TO DATE 2017 YEAR TO DATE New Residential Additions and Alterations