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HomeMy WebLinkAbout11 13 2018 EDA Agenda Packet FULL Phone 952.447.9800 / Fax 952.447.4245 / www.cityofpriorlake.com 4646 Dakota Street SE Prior Lake, MN 55372 PRIOR LAKE ECONOMIC DEVELOPMENT AUTHORITY AGENDA Tuesday, November 13, 2018 – 4:00 p.m. Reports included with this agenda can be found in the Document Center at www.cityofpriorlake.com; please follow this file path: City of Prior Lake/Economic Development Authority/2018/November 13, 2018 1. CALL TO ORDER 2. APPROVAL OF AGENDA 3. APPROVAL OF MEETING MINUTES A. October 8, 2018 4. CONSENT AGENDA A. Development Update (10/31/2018) B. EDA Revenue & Expenditure Report 5. REMOVED CONSENT AGENDA ITEMS 6. PRESENTATIONS A. None 7. PUBLIC HEARINGS A. None 8. OLD BUSINESS A. None 9. NEW BUSINESS A. Consider Acquisition of Downtown Properties (verbal report) B. Downtown Parking Directional Signs C. Construction Customer Attraction Ideas 10. OTHER BUSINESS A. Staff Updates a. Downtown Property Offer B. Commissioner Comments a. December EDA Meeting C. Construction Projects Business Impact Game Plan 11. ADJOURNMENT: 6:00 p.m. Those items on the EDA Agenda which are considered routine and non-controversial are included as part of the Consent Agenda. Unless the President or an EDA member specifically requests that an item be on the Consent Agenda be removed and considered separately, Items on the Consent Agenda are considered under one motion, second and a roll call vote. Any item removed from the Consent Agenda shall be placed on the EDA agenda under “Removed Consent Agenda Items” Phone 952.447.9800 / Fax 952.447.4245 / www.cityofpriorlake.com 4646 Dakota Street SE Prior Lake, MN 55372 Economic Development Authority Meeting Minutes October 8, 2018 1. CALL TO ORDER PRESIDENT CHROMY called the meeting to order at 4:00 p.m. Present were Chromy, Sheehan-Kerber, Boucher- Hoese, Braid and Briggs. Also present were Executive Director Boyles and Community Development Director McCabe. Guests present from Nuvera were Barb Bornhoft, Craig Anderson, Mary Korthour and Larry Shepard. 2. APPROVAL OF AGENDA MOTION BY BRIGGS, SECONDED BY SHEEHAN-KERBER, TO APPROVE THE AGENDA. Ayes by Chromy, Sheehan-Kerber, Braid and Briggs. The motion carried 4-0. 3. APPROVAL OF MEETING MINUTES A. September 10, 2018 CHROMY provided a correction to change the word ‘they’ to the word ‘the’ on line eleven of page two. MOTION BY BRIGGS, SECONDED BY SHEEHAN-KERBER TO APPROVE THE SEPTEMBER 10, 2018 MEETING MINUTES AS CORRECTED. Ayes by Chromy, Sheehan-Kerber and Briggs. The motion carried 3-0-1 with Braid abstaining 4. CONSENT AGENDA A. Development Update (09/30/2018) B. Advisory Committee Appointments – Business Engagement Committee MOTION BY BRAID, SECONDED BY SHEEHAN-KERBER TO APPROVE THE CONSENT AGENDA. Ayes by Chromy, Sheehan-Kerber, Braid and Briggs. The motion carried 4-0. BRIGGS commented that he was impressed by the strength of the candidate pools for the advisory committee vacan- cies. BRAID commented on residential and commercial update, noting the number of permits for commercial additions and alterations were up dramatically from 2017 showing strong investment in the commercial sector through addition/alter- ation in 2018. BOUCHER-HOESE arrived. 5. REMOVED CONSENT AGENDA ITEMS None 6. PRESENTATIONS A. Nuvera Fiber Network Barb Bornhoft, Craig Anderson, Mary Korthour and Larry Shepard were in attendance from Nuvera to discuss the existing fiber network that is available to serve residents and businesses in Prior Lake as well as provide a summary of the Scott-County/City of Prior Lake Fiber agreement. BRIGGS commented that another purpose of this discussion is to identify any opportunities for the EDA to create incentives around fiber to encourage connection and let developers know a partnership exists to attract businesses to Prior Lake who are looking for redundant fiber connectivity. 2 BONHOFT provided an overview of Nuvera and company history stating that Nuvera has offices in 11 cities and they serve many communities. Nuvera intends to maintain the Prior Lake office because they feel it is important to have a local presence in the community. Nuvera also intends to maintain, and potentially expand, local staffing levels. BRIGGS asked if Nuvera provides the same service offerings in all locations or if they plan to add services in the Prior Lake market. ANDERSON stated they will provide business services beyond connectivity. Nuvera offers hosted services, managed firewall, cyber security, on-site technicians for support, managed wi-fi, phone systems, etc. BOUCHER-HOESE asked if Nuvera will be providing more services than Integra was providing. BONHOFT confirmed Nuvera will be providing more services. KORTHOUR is excited about the acquisition because of the business services that will be offered by Nuvera. SHEEHAN-KERBER asked for clarification about an earlier comment about Nuvera’s advisory committees. BONHOFT stated the Prior Lake advisory committee is not established yet. The advisory committee will be able to tell them what the community needs in terms of technology and services Nuvera can provide and identify in what ways Nuvera can participate in the community or community events. KORTHOUR provided an overview of the fiber agreement between Scott County and Integra Telecom which was executed in 2013. BRIGGS asked if businesses have connected to fiber? KORTHOUR confirmed businesses have connected. SHEPARD stated Integra/Nuvera has costed ‘drop’ from street into businesses and they have placed conduit in the ground in many locations already. BRIGGS clarified that any business in Deerfield Park could access fiber? KORTHOUR yes, depending on the needs of the business, Nuvera will work with them to evaluate service needs, costs and term of agreement. SHEEHAN-KERBER asked how many businesses have taken advantage of fiber connectivity? KORTHOUR was unsure of number. CHROMY asked why is it not being taken advantage of? SHEPARD stated many businesses do not have needs for fiber and their existing copper infrastructure can meet the present needs of most businesses. CHROMY asked if fiber is available to the schools? SHEPARD yes. BRIGGS stated fiber is also available to all city buildings. KORTHOUR commented that Nuvera works with developers to connect with new businesses and residents to promote fiber availability and facilitate getting fiber into the home. 3 BRIGGS asked if fiber was available to homes in new developments? SHEPARD stated yes, fiber is available to new developments and areas where street reconstruction work has taken place. BRIGGS mentioned the city is attempting to grow its commercial tax base and asked if Nuvera identified the types of businesses that may require or prefer a fiber connection? ANDERSON stated banking, health care, businesses that have several locations that need to tie together, all have fiber needs. BRIGGS asked about future household demands. Will there be demand and is there a way the city of Prior Lake or the EDA to position the community to attract businesses that would utilize fiber? How does Prior Lake differentiate itself? KORTHOUR commented broadband consumption is going to continue to increase. Nuvera is not in the place to expend a large amount of capital to build-out the community but they have been building out slowly. Improvements in other technology has allowed speeds to increase and demands to be met without the need for fiber in many instances. SHEEHAN-KERBER asked if companies are struggling to find appropriate uses for fiber? ANDERSON commented that 5G and small cell require 7-times the density (number of radio towers) of 4G so fiber will be required to support those networks. BONHOFT stated there is a strong need for fiber and that will remain. There are multiple ways to service residents and businesses and several technologies are required to work together to meet customer needs. BOYLES questioned if topography plays a role in speed. SHEPARD stated yes, Prior Lake’s topography plays a role in speed. BRIGGS commented on fibers importance to attraction and retention efforts and the need to proactively partner with groups like Nuvera to ensure the IT needs of existing businesses are being met. BONHOFT commented on public wi-fi services Nuvera offers in some of their other communities which offer different tiers of service for residents, from free to an increased level of free service for customers or paid service. BRIGGS recommended the Parks Master Plan include an analysis of public’s desire for internet service in parks. BRIGGS stated the City of Prior Lake wants to send a message that Prior Lake is ‘open for business’ and is a willing partner for attraction or expansion of technology related businesses. 7. PUBLIC HEARING No Public Hearings 8. OLD BUSINESS None 9. NEW BUSINESS A. Storefront Improvement Program Request MCCABE informed the EDA he received a request for assistance with a storefront redevelopment project at 16309 Main Avenue SE. The proposed project would include new storefront windows and customer door, new overhead doors, new awning and a panel to cover the south and east (rear) building walls; the total project cost is estimated at $50,000. 4 CHROMY felt that the proposed improvements were primarily related to general maintenance items and felt a potential storefront improvement program should be designed to bring building appearance closer to that of downtown design guidelines, not primarily for general building maintenance. BRIGGS did not support a storefront improvement program for nonconforming uses in the downtown area. MOTION BY BRIGGS SECONDED BY SHEEHAN-KERBER directing staff to not reestablish the Storefront Improve- ment Program. Ayes by Chromy, Sheehan-Kerber, Boucher-Hoese, Braid and Briggs. The motion carried 5-0. B. EDA 2018 Accomplishments and 2019 Goals MCCABE informed the EDA that the City Council has invited all advisory committee members to a City Council work session on Monday, November 19th at 5:00 p.m. The purpose of the work session is to allow all advisory committees an opportunity to present the City Council with a report of 2018 accomplishments and 2019 goals. The work session also provides an opportunity for advisory committees to hear accomplishments from other committees as well as what the other committees will be working on in 2019 to determine if there are any collaboration opportunities. MCCABE provided draft 2018 accomplishments and 2019 goals for EDA review, including: Economic Development Authority (EDA) – 2018 Accomplishments • The EDA developed the 2018 EDA Business Plan which identifies how additional funding will be used to achieve a greater economic development impact in the community through identified economic development initiatives. • Worked with the City Council to amend the EDA Enabling Resolution to include language which allows the EDA to utilize EDA Special Revenue Funds to facilitate economic development initiatives identified in the EDA Business Plan. • Held joint meetings with the City Council, Business Engagement Committee and Scott County First Stop Shop to promote partnerships and collaboration. • Reviewed and commented on the 2040 Land Use Plan as part of the 2040 Comprehensive Plan Update. • Assisted commercial development and redevelopment projects by providing limited funding to support utility relo- cation, electrical and soil correction costs. • Reviewed and recommended approval of two requests for annexation of needed commercial and business park property. Economic Development Authority (EDA) – 2019 Goals • Utilize EDA Special Revenue Funds appropriately to accomplish the approved economic development initiatives. • Continue to guide the Business Engagement Committee and support the Technology Village Board of Directors. • Continue to build upon the positive momentum by encouraging additional downtown development and redevelop- ment opportunities. • Establish a process and plan to target resources for economic opportunities that provide significant benefits to Prior Lake, including those that may include property acquisition and direct support to commercial and industrial development. • Conduct an annual meeting with the Scott County CDA First Stop Shop, City Council, Planning Commission, EDA and Technology Village BOD to identifying reciprocal goals. MOTION BY BRIGGS SECONDED BY BOUCHER-HOESE to approve the EDA 2018 accomplishments and 2019 goals as proposed. Ayes by Chromy, Sheehan-Kerber, Boucher-Hoese, Braid and Briggs. The motion carried 5-0. 10. OTHER BUSINESS A. Staff Updates MCCABE informed the EDA that staff had received a request for information related to the process to allow a dinner cruise boat on Prior Lake. McCabe asked the EDA for their initial thoughts related to this concept. Some of the com- ments received from the EDA included concerns related to customer parking, potential disruption to other lake traffic and likely concerns or objections if the use is near existing residential neighborhoods. 5 MCCABE told the EDA that he made a couple inquiries into the availability of commercial property for acquisition by the EDA. Properties were in the downtown area and in the South Lake Village area. Neither property owner expressed a great interest to sell at this point, but both agreed to follow up with city staff in the future. McCabe will provide additional information to the EDA when it is available. MCCABE stated a couple downtown businesses requested downtown off-street parking directional signage be placed to help customers find off-street parking areas. EDA MEMBERS directed staff to bring parking wayfinding signage options for the EDA to consider at their next meeting. B. Commissioner Comments CHROMY informed the EDA he met with a residential developer to discuss potential downtown (re)development op- portunities. The feedback he received included possible hesitancy from developers if they are required to keep local businesses in place while pursuing redevelopment opportunities. Multiple downtown development locations were con- sidered. BRIGGS commented on the efforts of staff to find an appropriate location for a transformer placed within the Fong’s landscaping area on the southwest corner of their property. Briggs noted the current transformer was placed incorrectly by Xcel Energy and city staff is working with Xcel Energy and the two adjoining businesses to find an alternate location for the transformer to alleviate adjacent business owner concerns. MOTION BY BRIGGS AND SECONDED BY SHEEHAN-KERBER authorizing staff to spend up to $5,000 of EDA Professional Service Funds to address the incorrect placement of a transformer by Xcel Energy on the LE Management Properties (Fong’s) property. SHEEHAN-KERBER informed the EDA that she is not able to attend the next meeting in November. 11. ADJOURNMENT MOTION BY BRIGGS, SECONDED BY SHEEHAN-KERBER TO ADJOURN THE MEETING. With all in favor, the meeting adjourned at 5:58 p.m. Ayes by Chromy, Sheehan-Kerber, Boucher-Hoese, Braid and Briggs. The motion carried 5-0. ___________________________ Frank Boyles, Executive Director 4646 Dakota Street SE Prior Lake, MN 55372 ECONOMIC DEVELOPMENT AUTHORITY AGENDA REPORT MEETING DATE: November 13, 2018 AGENDA #: 4A PREPARED BY: Casey McCabe, Community Development Director AGENDA ITEM: DEVELOPMENT UPDATE DISCUSSION: Introduction The purpose of this consent agenda item is to review the residential and com- mercial development update as of October 31, 2018. History EDA Commissioners requested an update of residential and commercial activity at each meeting. Conclusion The attached memorandum provides a summary of residential and commercial development in the City of Prior Lake. ALTERNATIVES: RECOMMENDED MOTION ATTACHMENT: 1. Motion and a second, under the consent agenda, to accept the development update. 2. Remove this item from the consent agenda for additional discussion. Alternative No. 1. 1. Development Update Phone 952.447.9800 / Fax 952.447.4245 / www.cityofpriorlake.com Memo Date: November 7, 2018 To: City of Prior Lake Economic Development Authority From: Casey McCabe, Community Development Director Subject: Residential & Commercial Activity Update Below is an update of residential and commercial development in the City of Prior Lake as of October 31, 2018. Number of Permits Declared Value Number of Permits Declared Value Number of Permits % Increase / (% Decrease) Declared Value % Increase / (% Decrease) Single Family Dwellings 91 $31,692,391.00 65 $22,828,000.00 40.00 38.83 Townhouses (# units)63 $10,917,387.00 4 $736,000.00 1475.00 1383.34 Multiple Units 0 $0.00 1 (68 units)$8,787,000.00 (100.00)### New Commercial Industrial & Commercial 3 $1,740,000.00 11 $13,267,500.00 (72.73)(86.89) Residential 797 $6,386,721.00 762 $4,184,300.00 4.59 52.64 Industrial & Commercial 27 $8,103,030.00 22 $1,043,500.00 22.73 676.52 ⧫Mechanical 589 $0.00 547 $0.00 7.68 n/a ⧫⧫Mechanical (SF & TH)616 $0.00 276 $0.00 123.19 n/a TOTALS 2186 $58,839,529.00 1687 $50,846,300.00 29.60 15.72 t Mechanical permits include but are not limited to furnaces, water heaters, softeners, and fireplaces. They are flat-rate permit fees. Increase / (Decrease)2018 Year to Date 2017 Year to Date New Residential Additions and Alterations tt Mechanical (SF & TH) permits include required plumbing, heating, sewer and water and fireplace permits for new single family residences They are flat-rate permit fees 4646 Dakota Street SE Prior Lake, MN 55372 ECONOMIC DEVELOPMENT AUTHORITY AGENDA REPORT MEETING DATE: November 13, 2018 AGENDA #: 4B PREPARED BY: Casey McCabe, Community Development Director AGENDA ITEM: EDA REVENUE & EXPENDITURE REPORT DISCUSSION: Introduction The purpose of this consent agenda item is to review the EDA Revenue & Expendi- ture Report through October 31, 2018. History EDA Commissioners requested financial reports be provided on a quarterly basis. Current Circumstances Expenditures to date primarily relate to staff wages and benefits as anticipated and budgeted. Projects - Professional Services expenditures of $31,930 relate to the PLate restaurant redevelopment assistance previously approved by the EDA. Conclusion EDA members receive quarterly financial reports of revenues and expenditures. ISSUES: This document provides a summary of activities associated with costs as budgeted by the EDA. FINANCIAL IMPACT: None. ALTERNATIVES: 1. Motion and a second, under the Consent Agenda, to accept the EDA Revenue & Expenditure Report through October 31, 2018. 2. Remove this item from the consent agenda for additional discussion. RECOMMENDED MOTION: Alternative #1 ATTACHMENTS: 1. EDA Revenue & Expenditure Report *NOTE: Available Balance / Pct Budget Used does not reflect amounts encumbered. REVENUE AND EXPENDITURE REPORT FOR CITY OF PRIOR LAKE 1/2Page : 11/01/2018 12:13 PM User: cmccabe DB: Prior Lake PERIOD ENDING 10/31/2018 % BDGT USED AVAILABLE BALANCE ACTIVITY FOR MONTH 10/31/2018 YTD BALANCE 10/31/2018 2018 AMENDED BUDGETDESCRIPTIONGL NUMBER Fund 240 - EDA SPECIAL REVENUE FUND Revenues Dept 00000.00 - GENERAL 55.02 62,975.74 0.00 77,024.26 140,000.00 Current Property Taxes - General Purpos240-00000.00-31010.00 0.00 0.00 0.00 0.00 0.00 Market Value Credit Aid240-00000.00-33423.00 0.00 0.00 0.00 0.00 0.00 Administrative Charges240-00000.00-34111.00 216.31 (3,140.39)0.00 5,840.39 2,700.00 Interest Earnings240-00000.00-36210.00 100.00 3,537.80 0.00 (3,537.80)0.00 Unrealized Inv.Gain(Loss)240-00000.00-36225.00 100.00 0.00 0.00 300,000.00 300,000.00 Transfer from Other Funds240-00000.00-39203.00 85.68 63,373.15 0.00 379,326.85 442,700.00 Total Dept 00000.00 - GENERAL Dept 46500.00 - ECONOMIC DEVELOPMENT 0.00 0.00 0.00 0.00 0.00 County-City Aids/Grants - Operating EDA240-46500.00-33610.14 0.00 0.00 0.00 0.00 0.00 Prof Service Fee Deposit - EDA240-46500.00-36220.14 0.00 0.00 0.00 0.00 0.00 Total Dept 46500.00 - ECONOMIC DEVELOPMENT Dept 46503.00 - TECH VILLAGE INCUBATOR 86.79 1,033.31 590.42 6,786.69 7,820.00 Facility Rental - EDA240-46503.00-34760.02 86.79 1,033.31 590.42 6,786.69 7,820.00 Total Dept 46503.00 - TECH VILLAGE INCUBATOR 85.70 64,406.46 590.42 386,113.54 450,520.00 TOTAL REVENUES Expenditures Dept 46500.00 - ECONOMIC DEVELOPMENT 77.07 20,952.11 0.00 70,434.89 91,387.00 Wages - Full Time240-46500.00-51100.01 75.00 750.00 150.00 2,250.00 3,000.00 Wages - Commissioners240-46500.00-51100.05 0.00 0.00 0.00 0.00 0.00 Overtime - Full Time240-46500.00-51110.01 0.00 0.00 0.00 0.00 0.00 Sick Leave - Buy Down240-46500.00-51208.01 0.00 0.00 0.00 0.00 0.00 Accrued Comp Time240-46500.00-51301.00 77.06 104.84 0.00 352.16 457.00 Compensated Absences240-46500.00-51400.00 76.61 1,369.03 9.30 4,482.97 5,852.00 Social Security Contributions240-46500.00-51450.00 76.59 320.54 2.17 1,048.46 1,369.00 Medicare Contributions240-46500.00-51451.00 76.41 1,631.30 0.00 5,282.70 6,914.00 PERA Contributions240-46500.00-51460.00 76.54 1,691.13 0.00 5,516.87 7,208.00 Health Insurance240-46500.00-51470.00 51.56 116.25 0.00 123.75 240.00 Retiree HCSP Contributions240-46500.00-51472.00 37.50 337.50 0.00 202.50 540.00 Dental Insurance240-46500.00-51473.00 85.57 8.37 0.00 49.63 58.00 Life Insurance240-46500.00-51474.00 78.50 92.00 82.00 336.00 428.00 Workers Compensation Insurance240-46500.00-51477.00 0.00 250.00 0.00 0.00 250.00 Office Supplies240-46500.00-52010.00 80.85 478.75 0.00 2,021.25 2,500.00 Legal Services240-46500.00-53020.00 57.88 9,613.70 0.00 13,210.30 22,824.00 Professional Services - General240-46500.00-53100.80 0.00 250.00 0.00 0.00 250.00 Telecommunications240-46500.00-53210.00 0.00 500.00 0.00 0.00 500.00 Training and Employee Development240-46500.00-53310.10 0.00 250.00 0.00 0.00 250.00 Required Notice Publication240-46500.00-53510.00 39.33 455.00 0.00 295.00 750.00 Memberships and Subscriptions240-46500.00-54310.00 0.00 1,000.00 0.00 0.00 1,000.00 Miscellaneous Expense240-46500.00-54320.00 100.00 (31,930.54)0.00 31,930.54 0.00 Projects - Professional Services240-46500.00-55050.00 *NOTE: Available Balance / Pct Budget Used does not reflect amounts encumbered. REVENUE AND EXPENDITURE REPORT FOR CITY OF PRIOR LAKE 2/2Page : 11/01/2018 12:13 PM User: cmccabe DB: Prior Lake PERIOD ENDING 10/31/2018 % BDGT USED AVAILABLE BALANCE ACTIVITY FOR MONTH 10/31/2018 YTD BALANCE 10/31/2018 2018 AMENDED BUDGETDESCRIPTIONGL NUMBER Fund 240 - EDA SPECIAL REVENUE FUND Expenditures 94.35 8,239.98 243.47 137,537.02 145,777.00 Total Dept 46500.00 - ECONOMIC DEVELOPMENT Dept 46503.00 - TECH VILLAGE INCUBATOR 13.59 216.02 0.00 33.98 250.00 Office Supplies240-46503.00-52010.00 0.00 500.00 0.00 0.00 500.00 Small Equipment - General240-46503.00-52400.10 0.00 500.00 0.00 0.00 500.00 Legal Services240-46503.00-53020.00 0.00 0.00 0.00 0.00 0.00 Professional Services - Software Design240-46503.00-53100.60 32.22 1,355.60 0.00 644.40 2,000.00 Telecommunications240-46503.00-53210.00 0.00 0.00 0.00 0.00 0.00 Rent Subsidies240-46503.00-54095.00 0.00 1,820.00 0.00 0.00 1,820.00 Business Assistance240-46503.00-54100.00 6.35 936.48 0.00 63.52 1,000.00 Memberships and Subscriptions240-46503.00-54310.00 15.38 423.11 0.00 76.89 500.00 Miscellaneous Expense240-46503.00-54320.00 0.00 0.00 0.00 0.00 0.00 Building & Building Improvements240-46503.00-55520.00 0.00 0.00 0.00 0.00 0.00 Furniture and Office Equipment240-46503.00-55560.00 0.00 1,250.00 0.00 0.00 1,250.00 Machinery and Equipment240-46503.00-55570.00 10.47 7,001.21 0.00 818.79 7,820.00 Total Dept 46503.00 - TECH VILLAGE INCUBATOR 90.08 15,241.19 243.47 138,355.81 153,597.00 TOTAL EXPENDITURES 83.44 49,165.27 346.95 247,757.73 296,923.00 NET OF REVENUES & EXPENDITURES 90.08 15,241.19 243.47 138,355.81 153,597.00 TOTAL EXPENDITURES 85.70 64,406.46 590.42 386,113.54 450,520.00 TOTAL REVENUES Fund 240 - EDA SPECIAL REVENUE FUND: 4646 Dakota Street SE Prior Lake, MN 55372 ECONOMIC DEVELOPMENT AUTHORITY AGENDA REPORT MEETING DATE: November 13, 2018 AGENDA #: 9B PREPARED BY: PRESENTED BY: Casey McCabe, Community Development Director Casey McCabe AGENDA ITEM: DOWNTOWN PARKING DIRECTIONAL SIGNS DISCUSSION: Introduction The purpose of this agenda item is for the EDA to consider a request from city staff to purchase off-street parking directional signs to be placed throughout the downtown. History During the October EDA meeting, city staff informed the EDA that a couple down- town businesses requested downtown off-street parking directional signage be in- stalled to help customers and visitors find off-street parking areas. The EDA di- rected staff to bring parking wayfinding signage options for the EDA to consider at their November meeting. Current Circumstances In 2014, the City of Prior Lake entered into a professional services agreement with SRF to complete a downtown parking study. One of the study findings was the City does not have adequate signage to guide visitors to the public parking areas. In response to this finding, the EDA had Public Parking signs installed at the en- trances to eight municipal parking lot locations in the downtown area. The eight locations, plus one additional location south of the VFW that will be installed soon, are shown on the first attachment. The next step to help identify these parking areas is to add public parking directional signs throughout the downtown area. The directional signs will indicate where off-street public parking is available. Five wayfinding signs are proposed at an approximate cost of $100 each, installed; for a total cost of $500. This type of signage was included as an Economic Develop- ment Initiative in the 2018 EDA Business Plan and as such, is an eligible use of EDA Special Revenue Funds. The EDA Business Plan states, “The EDA will utilize funds from the EDA Special Revenue Fund to accomplish the following economic development initiatives in 2018 and beyond. Initiatives include but are not limited to: i) property acquisition; ii) storefront rehabilitation; iii) direction and promotional signage such as banner poles, visitor kiosks, or wayfinding signage; iv) economic development and rede- velopment loans and incentives; v) new business attraction through website en- hancements and marketing; vi) efforts to facilitate commercial development and redevelopment; and vii) enhancing the character of commercial areas.” 2 Conclusion The Public Parking Lot signs installed by the EDA have been an effective tool to communicate which parking lots are available to the public. Additional parking directional signage will help visitors to Prior Lake’s downtown find off-street park- ing stalls. ISSUES: Parking directional signs should be both functional and aesthetically pleasing so they do not detract from the charm of the downtown area. EDA members should provide direction to staff related to the type of directional sign they prefer. FINANCIAL IMPACT: City staff estimates the total cost of five parking directional signs, including instal- lation, to be under $500. ALTERNATIVES: 1. Motion and a second to allocate up to $750 from the 2018 EDA Professional Services Fund for acquisition and installation of five public parking directional signs throughout downtown Prior Lake. 2. Motion and a second to table action and direct staff to provide additional infor- mation. RECOMMENDED MOTION: ATTACHMENTS: Alternative #1. 1. Proposed Wayfinding Sign Locations 2. Parking Wayfinding Sign Options Public Parking Sign Locations Public Parking Sign Proposed Parking Wayfinding Sign 4646 Dakota Street SE Prior Lake, MN 55372 ECONOMIC DEVELOPMENT AUTHORITY AGENDA REPORT MEETING DATE: November 13, 2018 AGENDA #: 9C PREPARED BY: PRESENTED BY: Casey McCabe, Community Development Director Casey McCabe AGENDA ITEM: CONSTRUCTION CUSTOMER ATTRACTION IDEAS DISCUSSION: Introduction The purpose of this agenda item is to discuss customer attraction efforts and decide what level the EDA wishes to participate with the Chamber of Commerce and other organizations to attract customers to the downtown and South Lake Village area during and immediately following the 2019 road construction sea- son. History The EDA has previously discussed opportunities to assist with customer attrac- tion efforts in the downtown and South Lake Village areas during 2019 construc- tion activities. Current Circumstances Bolton & Menk staff have provided city staff with a summary of their construction communications plan for the TH 13 and CH 21 project in 2019 (attached) and have provided examples of a few promotions and events that have occurred dur- ing construction activities in other communities, including: DEALS/PROMOTIONS ➢ Construction Bucks (given out by stores or chamber as purchases are made to be used at downtown businesses or to buy special items) ➢ Seasonal Items available for a limited time! - only for construction (“orange cone latte” “construction barrel brew” “bulldozer brew” “Skid Loader Smoothie” specialty t shirts) ➢ Construction Coupons/Construction Related Promotions • “Use the Back-Door Promotion” – City gave each business $500 to spend on back door improvements as customers would have to use that entry during construction. (this would need to be adapted to the needs in Prior Lake) • Collective Construction Coupon Book – each business downtown cre- ates 1-2 offers to add to collective coupon book (valid for construction season, include map with detour route) • Linked Coupons – buy X at store 1 get Y at store 2. ➢ Group Advertisements (go in together as area businesses for newspaper/ra- dio ads – “downtown is open for business”) ➢ Construction related marketing (logo with construction hat) extra signage (to be worked out with City permitting requirements) 2 ➢ Permitting process easier to have businesses at Farmers Market outside of downtown (sampling of store products at Farmer’s Markets and a “here’s where you can find us”) ➢ Discount for walking or biking (to help cut down on construction congestion) EVENTS ➢ Special Community Events promoting downtown businesses as a group – “The Main Event” (Redwing, MN) ➢ Roundabout Rodeo – couple community initiatives with project initiative to create a weekend/Saturday event getting people downtown. This specific event will be towards the end of construction and can double as a celebra- tion. ➢ Host a downtown crawl – ticketed entry to get into crawl, ticket gets you in and a few small items along the way, deals to encourage additional pur- chases. (divide proceeds among participating businesses) • Cocktails at local boutiques, appetizer at Edelweiss, activity at jewelry store/auto mechanic, dinner at restaurant X, dessert at restaurant Y, after party at brewery. ➢ Joint Open House/Chamber event for “what to expect during construction” – team up with Bolton & Menk for an open house event, right before construc- tion, to not only share project staging information, but also for businesses to promote special events/deals they will have during construction. We could already start the giveaways at this event or do a “selfie with a project team member or business owner” to be entered in a raffle for a prize. MISCELLANEOUS ➢ Selfie raffle – Take a selfie as you make purchases at downtown businesses and share with the #ToBeDetermined for a chance to win prizes! ➢ Photo contest – Take a photo of downtown during construction and best photo wins a prize. Could have different themes each month. ➢ “Hiking Club/Passport” – initiative like DNR Hiking Club or State Park Pass- port where each store has a special code or stamp that you receive when you make a purchase at their business. After X amount of codes/stamps you can redeem a prize from the City or Chamber. • There could also be a grand prize at the end of construction for whoever has collected the most stamps. ➢ Construction Medallion Hunt – Similar to the City’s annual medallion hunt for Lakefront Days. Participants receive clues from downtown businesses after purchases are made. • Purchases can be on a curve – i.e. one cup of coffee may not unlock the clue, but X dollar amount or number of purchases needed. ➢ There could be various twists to the above without the medallion as well. The chamber or city could have intermittent prizes or a grand prize – winners/par- ticipants are promoted on social media posts. Stores could give: • Clues to solve a riddle • Letters to solve wheel of fortune puzzle • Clues to find a key – have a box at city hall with the prize inside. Decoy keys could also be hidden around town that participants could try on the safe. ➢ Cartoon maps showing detour route for each stage. 3 Conclusion The events and promotions have also been shared with the Prior Lake Chamber of Commerce and BEC. EDA members should discuss the events and whether they wish to participate with the Chamber and other organizations to attract cus- tomers to the downtown area in 2019. ISSUES: If the EDA wishes to participate, their efforts should be complimentary to that of the downtown business owners, Chamber of Commerce, BEC or other groups who are attempting to generate customer traffic in the downtown area during construction. A collaborative team effort should be employed which can take advantage of the synergies offered by our city, resident and business representatives. FINANCIAL IMPACT: Some of the proposed customer attraction efforts may require financial support. The EDA may wish to establish a budget from the 2019 EDA Professional Ser- vices Fund to assist the Chamber of Commerce, BEC or other organizations with activities which generate additional pedestrian traffic to the commercial areas of the community during 2019 construction activities. The EDA may also wish to request a formal proposal for financial or other assistance from the Chamber of Commerce or other organization(s) who will be leading customer attraction ef- forts in 2019. ALTERNATIVES: 1. Motion and second to establish a budget from the 2019 EDA Professional Services Fund to assist with activities which generate additional pedestrian traffic to the commercial areas of the community during 2019 construction activities and direct that the staff invite stakeholders to meet to prepare ob- jectives, timeline and action steps to select certain of these promotions and oversee their implementation. 2. Motion and second to decline establishing a budget at this time. 3. Motion and second to continue discussion at a future meeting. RECOMMENDED MOTION: ATTACHMENT: Alternative #1 1. Construction Communication Outline DRAFT Last Updated: August 7, 2018 TH 13 Reconstruction and CH 21 Downtown Prior Lake Improvement Projects Construction Communication Outline Public Meetings September 17: Fall Community Fest *Spring 2019: Preconstruction Open House *Fall 2019: Roundabout Rodeo NOTE: This leaves one floating event in scope, should an appropriate opportunity present itself *Newsletter distributed two weeks prior to these events Ongoing Efforts Website Social Media Miscellaneous Project Video #3 (TH 13 contract): Fall 2018 Community Liaison (CL): Ongoing after start of construction Project Contact Cards: Distributed at preconstruction open house and as needed Project Hotline and Communications log (maintained by CL): Ongoing Construction Notices: As needed Publications (see sidebar) E-blasts (298 subscriptions as of 8/7/2019): as needed and weekly after start of construction Publications The Scott County SCENE and Prior Lake Wavelength have 7 issues due for publication between now and the end of construction. The following list potential 13-21 topics for inclusion: Oct/November 2018 - Dec/Jan 2018-19 – Staging Information Feb/March 2019 – Promote Open House April/May 2019 – Construction Start June/July 2019 – Construction Update Aug/Sept. 2019 – Promote Roundabout Event Oct/Nov 2019 – Project Completion NOTE: Deadlines for content are approximately one-month prior to delivery date.