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Home My WebLink About4I Dakota TH13 Work Program ReportPhone 952.447.9800 / Fax 952.447.4245 / www.cityofpriorlake.com 4646 Dakota Street SE Prior Lake, MN 55372 CITY COUNCIL AGENDA REPORT MEETING DATE: AGENDA #: PREPARED BY: DECEMBER 17, 2018 4I FRANK BOYLES, CITY MANAGER PRESENTED BY: FRANK BOYLES AGENDA ITEM: Consider Approval of a Resolution Directing the Staff to Work with One or more Public Relations Firms to Prepare and Assist in the Implementation of an “Encourage Local Shopping Project” During the 2019 Road Reconstruction Season GOAL AREA AND OBJECTIVE: High-Value City Services 6.) Seek Community Engagement Through a Variety of Communication Methods to reach all Residents. Desirable and Sustainable Development 3.) Explore Ways to Encourage Downtown as a vibrant Destination. DISCUSSION: Introduction The purpose of this agenda item is to request city council approval to recruit a public relations firm to assist city staff and local community groups to plan for and implement events which promote shopping in commercial areas affected by the 2019 Road Reconstruction Projects. History The city council has expressed a desire to promote Prior Lake businesses. They have also directed the staff to engage in robust communications in traditional media and social media particularly when residents or visitors are likely to be impacted by city projects. In 2019 road improvement projects will occur on Duluth, TH13 and County Road 21 which are essential to our transportation future and community development but most certainly will cause short term access problems for area businesses. Current Circumstances The city council has already approved a contract to facilitate clear and ongoing communication with area businesses affected by the Duluth and TH13 improvement projects slated for June next Year. This effort has already paid off by facilitating expeditious road right of way acquisition by approaching each property owner personally to explain the advantages and impacts of the upcoming project. Similarly, extensive time was invested by the city and county communicating with businesses and residents anticipated to be affected by the County Road 21 and TH13 Road Improvement Project. For the above investments to be effective however, the communication effort must continue up to and throughout the actual construction. What is missing to date is the coordination of a series of community events which will encourage consumers to continue to come downtown and to South Lake Village to shop despite the construction activities. Attached is a list of community event activities contemplated for 2019. Additional events are contemplated by the Chamber of Commerce, Downtown Business Association, Business Engagement Committee and area vendors. The city has insufficient staff either in Community Development or Recreation to accomplish these ends. Each event requires planning, volunteers, management, collaboration and oversight to achieve the two-fold objective of: 1. Getting shoppers to continue to shop downtown and South Lake Village regardless of the improvement work. 2. Sales receipts at levels which will sustain the businesses during 2019 and 2020. The staff’s intent is to contact businesses who specialize in such work. We would explain what we need and request a detailed quote enumerating services to be provided and the itemized costs, therefore. The proposal(s) would be refined and submitted to the city council for consideration. ISSUES: The city and county have accomplished a great deal to date as both projects are moving forward in 2019. For the projects to be actual successes, the businesses affected by the projects must survive. It is the recommendation of the Economic Development Authority and the city staff that the effort recommended in this report be undertaken. FINANCIAL IMPACT: There are two forms of economic consequences. The city could save money by rejecting this recommendation and then lose businesses who fail because customers change their shopping habits, buy elsewhere and consequently Prior Lake Businesses fail. This has the potential to be the biggest and most long-term financial loss. The other consequence would be the money the city invests in this project which produces a return on investment in the form of successful businesses and continued positive momentum for our downtown and South Lake Village renewal. ALTERNATIVES: 1. Motion and second as part of the consent agenda to adopt a resolution directing the staff to work with one or more public relations firms to prepare and assist in the implementation of an “Encourage Local Shopping Project” for consideration by the Prior Lake City Council. 2. Motion and second as part of the consent agenda to remove this item from the agenda for additional discussion. RECOMMENDED MOTION: ATTACHMENT: Alternative #1 1. Anticipated 2019 Community Events 4646 Dakota Street SE Prior Lake, MN 55372 RESOLUTION 18-___ A RESOLUTION DIRECTING CITY STAFF TO WORK WITH ONE OR MORE PUBLIC RELATIONS FIRMS TO PREPARE AND ASSIST IN THE IMPLEMENTATION OF AN “ENCOURAGE LOCAL SHOPPING” PROJECT DURING THE 2019 ROAD RECONSTRUCTION SEASON Motion By: Second By: WHEREAS, The city council has expressed a desire to promote Prior Lake businesses; and WHEREAS, The city council has directed ctiy staff to engage in robust communications in traditional media and social media particularly when residents or visitors are likely to be impacted by city projects; and WHEREAS, In 2019 road improvement projects will occur on Duluth Avenue, TH13 and County Road 21 which are essential to our transportation future and community development but most certainly will cause short term access problems for area businesses; and WHEREAS, The city has insufficient staff to assist with promotion and marketing in 2019 to help ensure shoppers continue to shop in downtown and South Lake Village regardless of the road reconstruction work. NOW THEREFORE, BE IT HEREBY RESOLVED BY THE CITY COUNCIL OF PRIOR LAKE, MINNESOTA as follows: 1. The recitals set forth above are incorporated herein. 2. City staff is directed to contact one or more public relations firms to prepare and assist in the implementation of an “Encourage Local Shopping: project during the 2019 road reconstruction season. Passed and adopted by the Prior Lake City Council this 17th day of December 2018 VOTE Briggs McGuire Thompson Braid Burkart Aye ☐ ☐ ☐ ☐ ☐ Nay ☐ ☐ ☐ ☐ ☐ Abstain ☐ ☐ ☐ ☐ ☐ Absent ☐ ☐ ☐ ☐ ☐ ______________________________ Frank Boyles, City Manager 2019 Anticipated Downtown and South Lake Village Area Events Date Event 1/24/2019 Polar Palooza 1/25/2019 Polar Palooza 1/26/2019 Polar Palooza 1/27/2019 Polar Palooza 4/27/2019 AprilFest 4/28/2019 AprilFest 5/4/2019 Spring-A-Ding 5/4/2019 Prior Lake Farmer's Market 5/11/2019 Prior Lake Farmer's Market 5/17/2019 Music in the Park 5/18/2019 Prior Lake Farmer's Market 5/25/2019 Prior Lake Farmer's Market 6/1/2019 Prior Lake Farmer's Market 6/8/2019 Prior Lake Farmer's Market 6/14/2019 Penny Carnival 6/15/2019 Prior Lake Farmer's Market 6/20/2019 Rib BBQ Lunds & Byerlys 6/20/2019 Veteran's Harvest Market 6/22/2019 Prior Lake Farmer's Market 6/27/2019 Veteran's Harvest Market 6/29/2019 Prior Lake Farmer's Market 7/6/2019 Prior Lake Farmer's Market 7/11/2019 Veteran's Harvest Market 7/12/2019 Lakefront Music Fest 7/13/2019 Lakefront Music Fest 7/13/2019 Prior Lake Farmer's Market 7/18/2019 Veteran's Harvest Market 7/20/2019 Prior Lake Farmer's Market 7/25/2019 Veteran's Harvest Market 7/27/2019 Prior Lake Farmer's Market 8/1/2019 Veteran's Harvest Market 8/3/2019 Prior Lake Farmer's Market 8/8/2019 Lakefront Days 8/8/2019 Veteran's Harvest Market 8/9/2019 Lakefront Days 8/10/2019 Lakefront Days 8/10/2019 Prior Lake Farmer's Market 8/15/2019 Veteran's Harvest Market 8/16/2019 Music in the Park 8/17/2019 Prior Lake Farmer's Market 8/22/2019 Veteran's Harvest Market 8/24/2019 Prior Lake Farmer's Market 8/29/2019 Veteran's Harvest Market 8/31/2019 Prior Lake Farmer's Market 9/5/2019 Veteran's Harvest Market 9/7/2019 Prior Lake Farmer's Market 9/12/2019 Veteran's Harvest Market 9/14/2019 Prior Lake Farmer's Market 9/19/2019 Veteran's Harvest Market 9/21/2019 Prior Lake Farmer's Market 9/26/2019 Veteran's Harvest Market 9/28/2019 Prior Lake Farmer's Market 10/3/2019 Veteran's Harvest Market 10/5/2019 Fall Frenzy 10/5/2019 Prior Lake Farmer's Market 10/10/2019 Veteran's Harvest Market 10/12/2019 Prior Lake Farmer's Market 10/19/2019 Prior Lake Farmer's Market 10/31/2019 Candy Crawl 12/6/2019 DecemBRRR Dazzle Sept. Fire Department Annual Chicken BBQ Chamber Multiple Ladies Night Outs Businesses Sidewalk Sales Businesses Pop-Up Shops