HomeMy WebLinkAboutNovember 22, 1994
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BUSINESS DEVELOPMENT COMMITTEE
NOVEMBER 22, 1994
7:15 - 9:00 A.M.
PRIOR LAKE CITY HALL - CITY COUNCIL CHAMBERS
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Ex-Officio Members
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AGENDA
I.
ROLL CALL
Jenny Kraska - student council
Jere Phillips
Deborah Rose
Dave Pearson
Carrie Nelson
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Larry Greenfield
vRay Lemley
'Wes Mader
~amlie Robbins
"ftfat Wisser
III.
APPROVE MINUTES
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II.
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IV. REVIEW BDC GOALS
V. CHAMBER UPDATE - CARRIE NELSON
- Downtown Committees
VII.
OTHER BUSINESS RL../ IV bJ
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4629 Dakota
S.E., Prior Lake, Minnesota 55372-1714 / Ph. (612) 447-4230 / Fax (612) 447-4245
AN EQUAL OPPORTUNITY EMPLOYER
MINUTES OF BUSINESS DEVELOPMENT COMMttTEE
TUESDAY, OcrOBER 25, 1994
7:15 - 9:15 A.M.
L ROLL CALL
Present:
Larry Greenfield, Wes Mader, Jeannie Robins and Nat Wisser
Ex-Officio Members:
Jere Phillips, Deborah Rose and Jenny Kraska
Others Present:
Bonnie Carlson, Roger Guenette
II. MINUTES
MOTION BY, LARRY GREENFIELD, SECONDED B~ WES MADER, TO
APPROVE THE BDC MINUTES OF OcrOBER 11, 1994. MOTION CARRIED.
III. REVIEW SAMPLE BUSINESS SURVEYS
The BDC discussed the sample surveys used by other cities and recommended that
two separate surveys be discussed at the November 1, 1994 meeting with businesses.
The first would survey businesses regarding their satisfaction with their current level
of business and what they would like to know from their potential customer trade area.
The second survey will be targeted at trade area consumers in an effort to determine
their awareness of goods and services in Prior Lake, the current level of local
purchasing and factors which would induce local shopping more often. The BDC also
suggested that one section of the survey specifically address information on downtown
businesses. Specific questions to include are:
1. Do you shop on Main Street? Why or Why Not?
2. How many Main Street businesses can you identify?
If business representatives endorse using surveys as an effective means to obtain
information, Carrie Nelson, Chamber Executive Director, and Jenny Kraska, Student
Council, will recruit students to conduct the survey and compile results.
IV. DEVELOPMENT UPDATE
Roger Guenette gave a brief update on two prospects for the Waterfront Passage
Addition, a milling operation and a sign fabrication business.
4629 Dakota St. S.E., Prior Lake, Minnesota 55372-1714 / Ph. (612) 447-4230 / Fax (612) 447-4245
AN EQUAL OPPORTUNITY EMPLOYER
Bonnie Carlson invited the BDC to attend a City Council meeting scheduled at 5:30
p.m. November 7. 1994 to discuss the BOP standards established for the Waterfront
Passage Addition. Blair Tremere. acting Planning Director and Roger Guenette,
Advance Resources will discuss areas of the standards that are presenting
interpretation problems. The City Council will also discuss how existing projects
meet their expectations.
v. RECEIVE PART U, MARKETING REPORT FOR COMMERCIAL. OFFICE,
INDUSTRIAL STUDY
Bonnie Carlson discussed the major elements of the marketing report for Commercial,
Office. and Industry Study. BDC members expressed concerns about the
appropriateness of the specific commercial areas outlined in the report and a desire to
be involved with implementing the study's recommendations.
IV. . OTHER BUSINESS
The BDC conducted a general discussion about their focus and work plan. There is
some concern that the B DC is not fulfilling a useful function for the City Council.
The committee requested staff to place the BDC 1994 Workplan on the next agenda so
that members can discuss progress made in achieving the stated objectives.
nv. ADJOURN
The meeting adjourned at 9:15 a.m.
EDCMtt.BDC
TO:
FROM:
DATE:
City of Prior Lake
Business Development Committee
Downtown/Commercial Business
Issues and Revitalization Strategy Workshop Summary
Downtown Business Community Members
Bonita Carlson, Assistant City Manage~~ ~~L/!;.?/;J-'L-_
November 7, 1994
The City of Prior Lake Business Development Committee held a series of workshops
this fall targeted at identifying Downtown Renewal Issues and Strategies.
The purpose of this of this letter is to communicate to you the results of those meetings
and to encourage you to volunteer to participate in one or more of the business
subcommittees established at the November 1 , 1994 meeting.
WORKSHOP RESULTS:
AUGUST 23.1994 WORKSHOP
Representatives of the Business Community outlined their interest and concerns
on the three major issues:
1. concerns with present and future traffic flow, especially at CR 21 and
Main Avenue,
2. the general need for redeveloping/revitalizing the downtown area, and
3. frustration about the City's lack of communication and responsiveness
concerning the needs of existing downtown businesses.
The business owners and operators present were of the opinion that before any
revitalization or renewal plans were developed, the question of the future plans
for the intersection of County Road 21 and Main Avenue must be answered.
There had been speculation that Scott County may change the four way stop to a
two way stop, prohibit left turns, signalize or cui de sac the intersection. In order
to provide business owners additional information about this issue and to
encourage greater participation a follow-up meeting was scheduled on
September 27, 1994. Brad Larson, County Engineer and Larry Anderson, City
Engineer were present to discuss proposed plans for County Road 21, Main
Avenue and adjacent roadways.
SEPTEMBER 27.1994 WORKSESSION
Scott County and City of Prior Lake engineers discussed traffic flows, issues and
alternatives for the County Road 21 and Main Street Intersection.
4629 Dakota St. S.E., Prior Lake, Minnesota 55372-1714 / Ph. (612) 447-4230 / Fax (612) 447-4245
AN EQUAL OPPORTUNrIY EMPLOYER
Brad Larson outlined the following points:
1. Today's traffic count is now 6,000 vehicles per day.
2. The connection of CR 21 to 1-35 will be completed in 1996.
3. Twenty year traffic counts on CR 21 are estimated to be 20,000 to
28,000 vehicles per day, similar to traffic on CR 42 today.
4. The County has a concern about the four-way stop at CR 21 and Main
Street for the following reasons:
Safety -- Many incidents of failure to stop at the intersection.
Traffic flow -- CR 21 is a major link in the County transportation
system.
Proximity to State Highway 13 and CR 21 intersection now
requires traffic to pass through two controlled intersections in one
block.
5. Alternatives to four-way stop.
Two-way stop on Main Avenue.
Traffic signal at CR 21 and Main Avenue
. City cost estimated at $70,000 - $80,000
· Must meet traffic warrant count to qualify for signalized
intersection.
· The County has not considered or proposed closing access
from Main Street to CR 21 .
· If the intersection is changed to a two-way stop it would
remain a full intersection, with left turns allowed.
· Decision on status of CR 21 and Main will be made when
CR 21 connects to 1-35 in 1996.
Downtown representatives indicated that traffic control and access greatly
influences the viability of the business districts and that traffic through town is
good for business. The connection of CR 21 to 1-35 is viewed as beneficial to the
business community.
The consensus of the businesses, County officials, and City officials is that a
signal at CR 21 and Main Street is the most desirable solution., County Engineer
Larson agreed to review the latest traffic counts and to report the results to the
City. If the warrants are close to the number required for a signal he will
recommend the installation of the signal. In the event the counts do not meet
warrants, the County Engineers office invites input from the business community
regarding days and times that Main Avenue is most heavily travelled so that
traffic counts are scheduled for those times.
The focus of the meeting then moved to a general discussion of actions which
would enhance viability of the downtown area. It was the group's consensus that
a number of low cost steps could be taken to begin downtown revitalization and
that larger, more expensive projects should not be considered at this time. The
following suggestions for increasing downtown vitality were made:
Signage - identify the business district
List businesses on signage
Joints marketing/advertising on behalf of downtown businesses
Clean up of sidewalks
Improve gateway sense when approaching from CR 21 east and west,
and on TH 13 north and south
Fate of Library Building - will it be used as civic area or tom down
Proposed sign ordinance - too restrictive
Parking availability
Theme for downtown needed
Limited mix of businesses
Out-dated look - need to enhance business appearance to compete
As a follow-up to the initial meeting on August 23, 1994 materials have been
obtained from the Minnesota Department of Trade and Economic Development's
"Main Street" program. These materials have been used by other communities
which have struggled with way to maintain economic viability for their
downtowns. These materials may be useful to refine renewal strategies and
implement specific actions which were initially identified as potential solutions
and are available from Bonnie Carlson, at City Hall.
NOVEMBER 1. 1994 WORKSESSION:
Business representatives adopted two goals:
1. To maintain and increase the economic viability of the downtown business
district.
2. Within 18 months to increase business activity and traffic flow in and out of
the downtown by such an extent that a signal light will be warranted for
installation at the intersection of CR 21 and Main Street.
Those present agreed that by addressing several priority issues, downtown
business can actively participate in working towards these goals. The issues
identified are:
1. Business District identification and increase business visibility.
Suggested Tools:
Identification signs for downtown business district.
Signs listing businesses.
Public parking lot identification.
2. Marketing and Promotion
Suggested Tools
Survey conducted by Student Council Members of Community to
assess shopping needs, habits and knowledge of local businesses.
Survey of businesses to determine types of business and customer
base.
Joint Marketing, Le., coupon books, advertisement, discounts.
3. Beautification - Clean-up
Sweep and clear snow from sidewalks
Holiday decorations
Clean flower pots, keep storefronts in good condition
Unified downtown theme
Street and parking lot sweeping
4. Parki ng and traffic flow
Consider angle parking
Signs in public parking lot
Instruct employees to park in public lot to allow better customer
access to businesses
Committees were formed to begin working on these issues with Chamber and
City Officials providing coordination and support. The date of first meeting and
members of the Marketing Promotion and Survey Committee are as follows:
FIRST MEETING - Tuesday, November 15, 1994 at Noon - Hollywood Bar
& Grill
Norm Erickson - Edina Realty
Sharon Boegeman - Hair Mate
Bemie Carlson - Carlson Hardware
Dick Casey - Viking Liquor
Karen Keenan - Prior Lake Carlson Travel
Business District Identification/ Business Visibility:
Paul Vierek - Vierek Fireplaces
Steve Nielsen - Express Gas/Main Avenue Video
Jerry Sullivan - Hair Mate
Marjorie Sauter - Sauter Insurance Exchange
Beautification:
Karl Dingman - Kully
Parking and Traffic Flow:
City Staff
The first two listed committees will meet within the next two weeks to elect chairs and
begin their tasks. Committees will communicate to Bonnie Carlson, Assistant City
Manager the name of the committee's chair, proposed meeting dates and steps they are
taking. The BDC will conduct another workshop in December for committees to report
back to the group.
Again, I urge all of you to volunteer to participate in one or more of these committees.
Please contact one of your fellow businesses serving on the committee to find out when
and where the committee is meeting.
BOCWRK.BOC
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