HomeMy WebLinkAbout03 28 2019 BEC Agenda Packet FULLBusiness Engagement Committee
Meeting Agenda
Thursday, March 28, 2019
7:30 a.m.
City Hall, Wagon Bridge Conference Room
Phone 952.447.9800 / Fax 952.447.4245 / www.cityofpriorlake.com
1. Call to Order
2. Approval of Meeting Minutes
a. February 28, 2019
3. Old Business
a. Construction Communication Event (Verbal)
b. Construction Customer Attraction Assistance Update
4. New Business
a. BEC Commercial Area Liaison Visits
5. Other Business
a. EDA Meeting Update
b. Residential and Commercial Activity Update
c. Staff Update
d. Member Ideas/Recommendations
6. Next Regular Meeting Date
a. Thursday, April 25, 2019
7. Adjourn
1
4646 Dakota Street SE
Prior Lake, MN 55372
CITY OF PRIOR LAKE, MINNESOTA
BUSINESS ENGAGEMENT COMMITTEE
MEETING MINUTES – February 28, 2019
1. Call to Order
The meeting was called to order at 7:34 a.m. in the Wagon Bridge Conference Room at Prior Lake City Hall. Members
present: Kim Prchal, Tom Driscoll, Thane Tande, Wade Larson, Stephanie Carroll, Jeff Petschl, Tommy Hesch, and
Sandi Fleck. EDA Liaisons Marie Boucher-Hoese and Annie Sheehan-Kerber. Staff present: Casey McCabe and
Amanda Schwabe.
a. Welcome New EDA Liaisons
New EDA Liaisons, Annie Sheehan-Kerber and Marie Boucher-Hoese were welcomed to the BEC.
2. Approval of Meeting Minutes
a. January 24, 2019
MOTION BY TANDE and SECOND BY LARSON to approve the January 24, 2019 meeting minutes. Motion
adopted unanimously.
.
3. Old Business
a. Construction Communication Event
MCCABE shared that Bolton & Menk has been hired by Scott County and MnDOT to assist with communication
efforts associated with the Highway 13 and CH21 improvement projects. Nicole Schmidt, Project
Communications Specialist for Bolton & Menk is working to put together materials for the first communication
event. He stated that the first Construction Information event will be held on April 11, 2019 from 4:00 pm at
Fong’s. This event will be an Open House offering information related to timeline, staging, events, etc. He
stated that the BEC members are encouraged to attend.
PRCHAL suggested having a list of the BEC members and area liaison information available to distribute at
this event.
MCCABE explained that Bolton & Menk has been distributing information via e-mail regarding the moving
forward 13-21 website. He stated that Staff would follow up with Nicole Schmidt to verify what distribution list
was used for the email that they sent out earlier this week.
b. Construction Customer Attraction Assistance Contract
MCCABE explained that the EDA allocated $10,000 to initiate the contract with Rebecca Rausch of Neon Lizard
Creative (NLC) and formed a Subcommittee consisting of Dave Chromy, Keri Thayer, Marie Boucher-Hoese,
Kim Prchal, Sandi Fleck with McCabe and Schwabe as Staff Liaisons. The primary function of the
Subcommittee is to manage the contract and oversee expenditures. He stated that the EDA directed the
Subcommittee to review the proposed activates/events and increase the focus on communication. Staff has
communicated the revised deliverables listing with NLC. The Subcommittee will meet again on March 4, 2019.
FLECK explained some of the events the Chamber of Commerce including, but not limited to, restaurant tour,
passport, and find the gnome to promote the businesses in Downtown and the South Lake Village area.
c. Joint EDA/BEC Meeting Follow-Up
MCCABE provided an overview of the joint EDA/BEC meeting.
PRCHAL stated that the EDA wanted to make sure that the events the City finances is getting people into the
businesses in the Downtown and South Lake Village area.
CARROLL suggested offering passport stamps during a construction information event to incorporate an
education component into high traffic events.
PRCHAL suggested distributing gift vouchers that are purchased by the City during the construction information
events.
FLECK recommended having a board at the Ladies Night Out event on April 11, 2019 to distribute information
regarding the upcoming construction.
PRCHAL suggested a “construction checkbook” which would be available for purchase at events for use during
a specific period.
CARROLL recommended a “construction checkbook” with coupons that could be utilized numerous times
during a specific period of time.
BOUCHER-HOESE shared that her business has participated in that type of promotion in the past and has
seen those type of coupons coming into her store.
SHEEHAN-KERBER suggested contacting St. Michaels regarding having a booth at their AprilFest event to
promote the distribution of information to attendees.
LARSON suggested offering information during the fish fry events also.
SHEEHAN-KERBER stated that the first fish fry event will be held March 8, 2019.
4. New Business
None
5. Other Business
a. EDA Meeting Update
MCCABE summarized the topics from the Joint EDA/BEC meeting held on February 11, 2019.
PRCHAL explained that a potential business attended the EDA meeting to discuss the possibility of financial
assistance for soil corrections on a site.
CARROLL questioned if the City is willing to provide financial assistance for a property, would they be able to
pursue a request for proposals (RFP) and solicit other business opportunities?
SHEEHAN-KERBER stated that the EDA reviews each request on a case-by-case basis.
MCCABE stated that the City has done RFP’s in the past, but in this case, the City does not own the land.
PRCHAL questioned how much say the City has regarding new businesses.
MCCABE explained that historically the City has been very conservative with providing financial incentives and
if the proposed use meets requirements of the zoning ordinance than the use will be allowed.
SHEEHAN-KERBER stated that the City utilizes zoning to direct permitted and conditional uses.
MCCABE provided an update on the Midwest Vintage Snowmobile Show (MVSS) event and met with
Shakopee Mdewakanton Sioux Community (SMSC) representatives. SMSC is putting together information
and Staff would like to meet with MVSS representatives in the future.
b. Residential and Commercial Activity Update
MCCABE provided an overview of the residential and commercial building permit activity as of January 31,
2019.
c. Staff Update
None.
d. Member Ideas/Recommendations
None.
6. Next Meeting Date.
The next regular meeting of the BEC will be on Thursday, March 28, 2019 at 7:30 a.m.
7. Adjourn.
MOTION BY PETSCHL and SECOND BY PRCHAL to adjourn the meeting. Motion adopted unanimously. The meeting
adjourned at 8:34 a.m.
Submitted by: Amanda Schwabe
4646 Dakota Street SE
Prior Lake, MN 55372
BUSINESS ENGAGEMENT COMMITTEE REPORT
MEETING DATE:March 28, 2019
AGENDA #:3.b.
PREPARED BY:Amanda Schwabe, Planner
AGENDA ITEM:CONSTRUCTION CUSTOMER ATTRACTION UPDATE
DISCUSSION: Introduction
The purpose of this agenda item is to provide an update to the Construction Customer
Attraction Subcommittee efforts to attract customers to the downtown and South Lake Village
area during construction.
Current Circumstances
The EDA approved a Professional Services Contract with Rebecca Rausch, Neon Lizard
Creative (NLC) in February to allow her to begin creating marketing materials and approved
an amendment on March 11, 2019 with additional funds for an extended scope of services.
Since then, the subcommitte and NLC have been working diligently to finalize a theme
campaign and logo, develop a marketing plan for distribution of themed artwork on social
media and in print, determining events/activities to bring people to the Downtown and South
Lake Village area during construction as well as coordination with Bolton & Menk related to
promotion efforts.
Theme/Logo
NLC created multiple theme campaigns and a logo for review and selection by the
subcommittee. After much deliberation, the subcommittee selected a theme with a focus on
landscapes and lake centric colors which showcase services offered in our community (see
Attachment 1). The It’s Really Worth It! #PLWorthIt stamp logo has been incorporated into
informational materials and will continue to be used in a variety of ways to promote the EDA’s
initiative to encourage communication, publicize events, and support businesses. As you see
social media posts (Facebook, Instagram, etc.) related to #PLWorthIt, please share and like
to promote the great events and activities we have planned this year.
Marketing
Bolton & Menk has been engaged by Scott County and MnDOT for communication efforts
associated with the County Road 21/Highway 13 intersection improvement project. Bolton &
Menk has been a great advocate of the construction customer attraction efforts and have
allowed the #PLWorthIt initiative to have a large presence on the movingforward13-21.com
website which is the primary source for construction information and updates. #PLWorthIt
has its own tab on the homepage for the site and NLC will work with Bolton & Menk to keep
the page updated with upcoming event information. Bolton & Menk will also be using the
approved #PLWorthIt campaign and logo on their materials and social media posts.
2
In addition to the marketing efforts associated with Bolton & Menk, #PLWorthIt information will
be showcased on the City website, City Facebook and Instagram page, the Newswire, utility
bill inserts as well as in print in the Prior Lake American periodically.
Events/Activities
Over 120 events/activities are tentatively scheduled for the 2019 construction season. This
includes events from previous years as well as new events which are sponsored by multiple
organizations including the City, Chamber of Commerce, P.L.A.Y. and other private groups.
The events include, but are not limited to:
Hop on Restaurant & Shop Tour (approximately 1/month)
Couples Night Out (multiple)
ChalkFest
Guerilla Marketing & Instagram “Pop-Ups”
Digital Scavenger Hunt
Multiple drawings for gift cards for businesses in the impacted areas
Conclusion
The subcommittee and NLC have made great strides to accomplish the goal of generating
customer traffic for Downtown and South Lake Village area businesses.
ISSUES:Volunteers may be needed during 2019 to assist with events. The following upcoming events
will require volunteers:
Thursday, April 11th – Construction Open House 4-6pm - Fong’s
Saturday, April 27th – AprilFest 11-7pm - St. Michaels
FINANCIAL
IMPACT:
An amended Professional Services Contract with Rebecca Rausch, DBA Neon Lizard
Creative was approved on 3/11/19 increasing the initial allocation from $10,000 to $32,770.
The subcommittee is responsible for monitoring the deliverables and expenditures associated
with the contract. The EDA also allocated approximately $13,650 which will be managed by
the subcommittee for efforts related to City or Chamber of Commerce initiatives not included
in the NLC contract.
ALTERNATIVES:No action required.
RECOMMENDED
MOTION:
None
ATTACHMENTS:1. Theme and Logo Examples
4646 Dakota Street SE
Prior Lake, MN 55372
BUSINESS ENGAGEMENT COMMITTEE REPORT
MEETING DATE:March 28, 2019
AGENDA #:4.a.
PREPARED BY:Casey McCabe, Community Development Director
AGENDA ITEM:BEC COMMERCIAL AREA LIAISON VISITS
DISCUSSION: Introduction
The purpose of this agenda item is to discuss BEC liaison efforts to communicate road construction
information to the businesses in the community.
History
One of the committee’s duties outlined in the BEC Bylaws is, “To serve as a liaison between city
government and the community through interaction with business leaders and community residents.”
To help accomplish this, the BEC has previously assigned some of its members to act as a liaison
to five specific commercial and industrial areas of the community. The role of the BEC liaison is to
help communicate City and BEC activities with business owners and provide an additional point of
contact for their questions and concerns.
Current Circumstances
The first construction informational event will be held at Fong’s Event Center on Thursday, February
11, 2019 at 4:00 p.m. Bolton & Menk and the City of Prior Lake are attempting to promote this event
to the general public but the BEC liaisons may wish to communicate this event directly to the
businesses in their areas of the community.
BEC commercial area liaison assignments for the commercial areas of the community are below.
Downtown Area – Prchal / Petschl
Deerfield Business Park / Welcome Avenue Industrial Area – Carroll
Commerce Avenue / Fountain Hills Area – Larson / Tande
Village Commerce / South Lake Village Area – New Assignment Needed
Gateway Area – Marco
Conclusion
BEC members should discuss their ability to visit with businesses and request assistance from other
committee members if needed to complete their visits.
FINANCIAL
IMPACT:
None.
ALTERNATIVES: Discussion only.
4646 Dakota Street SE
Prior Lake, MN 55372
BUSINESS ENGAGEMENT COMMITTEE REPORT
MEETING DATE:March 28, 2019
AGENDA #:5.a.
PREPARED BY:Casey McCabe, Community Development Director
AGENDA ITEM:EDA MEETING UPDATE
DISCUSSION: Introduction
The EDA was joined by the BEC for a joint meeting on February 11, 2019; discussion topics
included:
Development Update (2/28/2019)
Construction Customer Attraction Assistance Contract
Consideration of Downtown Development Proposal
Joint EDA/CEC Discussion Topics
MVSS Update
Conclusion
Updates of EDA activity related to the above listed topics will be presented to the BEC during their
March 28th meeting.
ISSUES:Update Only.
FINANCIAL
IMPACT:
None.
ALTERNATIVES:Update Only.
4646 Dakota Street SE
Prior Lake, MN 55372
BUSINESS ENGAGEMENT COMMITTEE REPORT
MEETING DATE:March 28, 2019
AGENDA #:5.b.
PREPARED BY:Casey McCabe, Community Development Director
AGENDA ITEM:RESIDENTIAL AND COMMERCIAL ACTIVITY UPDATE
DISCUSSION: Introduction
Staff has prepared a development update for BEC review. The attached memorandum provides a
summary of residential and commercial / industrial construction in the City of Prior Lake as of
February 28, 2019.
ALTERNATIVES:
RECOMMENDED
ALTERNATIVE:
ATTACHMENT:
Information Only.
Information Only.
1. Development Update
Phone 952.447.9800 / Fax 952.447.4245 / www.cityofpriorlake.com
Memo
Date: March 25, 2019
To: City of Prior Lake Business Engagement Committee
From: Casey McCabe, Community Development Director
Subject: Residential & Commercial Activity Update
Below is an update of residential and commercial development in the City of Prior Lake as of February 28, 2019.
Number of
Permits
Declared
Value
Number of
Permits
Declared
Value
Number of Permits
% Increase / (% Decrease)
Declared Value
% Increase / (% Decrease)
Single Family Dwellings 13 $4,243,284.00 13 $6,636,000.00 0.00 (36.06)
Townhouses (# units) 0 $0.00 4 $626,000.00 (100.00) ###
Multiple Units 0 $0.00 0 $0.00 n/a n/a
New Commercial Industrial & Commercial 1 $1,000,000.00 0 $0.00 100.00 ###
Residential 45 $619,272.00 54 $852,100.00
(16.67) (27.32)
Industrial & Commercial 5 $5,044,000.00 5 $879,000.00 0.00 473.83
Mechanical 97 84 $0.00 15.48 n/a
Mechanical (SF & TH) 52 68 $0.00 (23.53)n/a
TOTALS 213 $10,906,556.00 228 $8,993,100.00 (6.58)21.28
t Mechanical permits include but are not limited to furnaces, water heaters, softeners, and fireplaces. They are flat-rate permit fees.
Increase / (Decrease)2019 Year to Date 2018 Year to Date
New Residential
Additions and
Alterations
tt Mechanical (SF & TH) permits include required plumbing, heating, sewer and water and fireplace permits for new single family residences They are flat-rate permit fees