HomeMy WebLinkAbout07 22 2019 EDA Agenda Packet FULL
Phone 952.447.9800 / Fax 952.447.4245 / www.cityofpriorlake.com
4646 Dakota Street SE
Prior Lake, MN 55372
PRIOR LAKE ECONOMIC DEVELOPMENT AUTHORITY AGENDA
Monday, July 22, 2019 – 4:00 p.m.
Reports included with this agenda can be found in the Document Center at www.cityofpriorlake.com;
please follow this file path: City of Prior Lake/Economic Development Authority/2019/July 22, 2019
1. CALL TO ORDER
2. APPROVAL OF AGENDA
3. APPROVAL OF MEETING MINUTES
A. June 10, 2019
4. CONSENT AGENDA
A. Development Update (6/30/2019)
B. EDA Revenue and Expenditure Report
5. REMOVED CONSENT AGENDA ITEMS
6. PRESENTATIONS
A. None
7. PUBLIC HEARINGS
A. None
8. OLD BUSINESS
A. EDA Funding Options
B. Arts Committee Formation
C. Community Partner Designation
9. NEW BUSINESS
A. #PLWorthIt Extension
B. 21/13 Construction Update (verbal)
10. OTHER BUSINESS
A. Staff Updates
a. Upcoming #PLWorthIt Events
B. Commissioner Comments
11. ADJOURNMENT: 6:00 p.m.
Those items on the EDA Agenda which are considered routine and non-controversial are included as part of the Consent Agenda. Unless the President
or an EDA member specifically requests that an item be on the Consent Agenda be removed and considered separately, Items on the Consent Agenda
are considered under one motion, second and a roll call vote. Any item removed from the Consent Agenda shall be placed on the EDA agenda under
“Removed Consent Agenda Items”
Phone 952.447.9800 / Fax 952.447.4245 / www.cityofpriorlake.com
4646 Dakota Street SE
Prior Lake, MN 55372
Economic Development Authority Meeting Minutes June 10, 2019
1. CALL TO ORDER
PRESIDENT CHROMY called the meeting to order at 4:00 p.m. Present were Chromy, Boucher-Hoese, Sheehan-
Kerber, Braid and Briggs. Also present were Executive Director Plante, Community Development Director McCabe
and Planner Schwabe.
2. APPROVAL OF AGENDA
MOTION BY BRIGGS, SECONDED BY BOUCHER-HOESE, TO APPROVE THE AGENDA WITH THE ADDITION
OF 10. E. TECHNOLOGY VILLAGE. Ayes by Chromy, Boucher-Hoese, Braid, Briggs and Sheehan-Kerber. The
motion carried 5-0.
3. APPROVAL OF MEETING MINUTES A. May 13, 2019
MOTION BY BRIGGS, SECONDED BY SHEEHAN-KERBER TO APPROVE THE JUNE 10, 2019 MEETING
MINUTES. Ayes by Boucher-Hoese, Braid, Briggs and Sheehan-Kerber. The motion carried 4-0-1 with Chromy
abstaining.
4. CONSENT AGENDA A. Development Update (06/5/2019)
MCCABE provided an overview of the quantity and valuation of building permits issued to date.
MOTION BY BRAID, SECONDED BY BRIGGS TO APPROVE THE CONSENT AGENDA. Ayes by Chromy, Bou-
cher-Hoese, Sheehan-Kerber, Briggs, and Braid. The motion carried 5-0.
5. REMOVED CONSENT AGENDA ITEMS
None
6. PRESENTATIONS
None
7. PUBLIC HEARING
No Public Hearings
8. OLD BUSINESS A. EDA Funding Options
MCCABE provided an update to the discussion at the last meeting regarding increasing the amount of money avail-
able to the EDA. He shared that most of the funding allocated to the EDA is utilized for personnel costs. He stated
that since the last meeting, he emailed the City Council regarding the EDA request to maintain the levy at $150,000
and move the approximately $125,000 of budgeted personnel costs to the general fund. Responses are still coming
in. Discussion is anticipated to continue at an upcoming City Council work session.
MCCABE shared that the first EDA levy was in 2013 for 2014 payable. The levy averages $150,000 and of that figure
approximately 80% is related to personnel costs which have increased every year. Historically, to address the in-
creases, the professional services line item has steadily decreased since 2012.
MCCABE shared that state statute sets the maximum amount an EDA can levy.
BRIGGS suggested working with Scott County to have the EDA levy amount as a separate line item on the tax
statements if possible.
BRAID stated he was in favor of breaking out the EDA levy on the tax statements as well as taking personnel costs
from the EDA levy to the general levy.
Discussion followed.
MOTION BY CHROMY, SECONDED BY BRIGGS TO DIRECT STAFF TO PREPARE AN EDA BUDGET REQUEST
IN THE AMOUNT OF $300,000 WHICH INCLUDES A REQUEST FOR $150,000 FROM THE GENERAL RESERVE
FUND AND TRANSFER OF PERSONNEL COSTS FROM THE EDA LEVY TO THE GENERAL LEVY.
9. NEW BUSINESS A. Construction Update
MCCABE provided an update regarding the 13/21 interchange improvement project. Communications have been
distributed regarding the project timing. He shared that the Scott County Board has a meeting on July 9th.
SHEEHAN-KERBER suggested extending the payment schedule for marketing efforts.
BRIGGS shared that many commitments were made surrounding the #PLWorthIt campaign and recommended the
EDA continue with the schedule as originally planned. He suggested gauging the effectiveness of the campaign in
2019 to assist with planning 2020 initiatives.
SHEEHAN-KERBER supported Briggs’ comments.
The EDA directed Staff and Subcommittee to continue to move forward with the #PLWorthIt campaign in 2019 and
to provide qualitative and quantitative analysis to the best extent possible to assess the effectiveness of the initia-
tive.
10. OTHER BUSINESS A. Staff Updates
i. Community Arts Speaker
MCCABE shared that Sheila Smith, Executive Director for the MN Center for the Arts will be joining the EDA
at their October 14, 2019 meeting.
BRAID suggested the formation of a committee for arts, history and culture who would serve as an advisory
committee to the EDA to discuss topics including, but not limited to murals, community art, etc.
BRIGGS questioned if the committee would be in perpetuity?
BRAID stated yes.
Discussion followed.
The EDA directed staff to develop a work group for a pilot project to bring recommendations back to the
EDA as to how the City could develop a vibrant arts, music and humanities committee in our community.
ii. Community Partner Designation
MCCABE shared that Staff brought forward the idea of a business recognition award to the BEC at their
May meeting. The BEC liked the idea of recognizing businesses/organizations for contributions although
they had concerns regarding coordinating the program. Concerns included the delay between when an
action deserving of recognition occurred and when recognition was received. The BEC suggested more
frequent recognition to be done at the City Council level.
BRIGGS explained that recognition does not happen often enough; however, if the BEC is not available to
assist, developing a stand-alone process for this may not be appropriate.
BRAID suggested soliciting nominations via Newswire or other avenues.
Discussion followed.
The EDA directed staff to continue discussion of the development of a community partner program with the
BEC.
iii. Downtown Redevelopment Update
MCCABE provided an update on downtown development opportunities.
Discussion followed.
The EDA voiced continued support for downtown development efforts.
iv. Next EDA Meeting
Next meeting is scheduled for July 8, 2019. Due to staff and member absences, the meeting will be resched-
uled to July 22, 2019.
v. Technology Village
MCCABE shared that FSS staff have been working diligently to secure donations and judges for the 3rd
Annual Fast Track Business Challenge. He stated that the next step is to find applicants to participate.
MCCABE explained that he has had conversations with Scott County CDA First Stop Shop staff regarding
how a larger facility would likely better meet the needs of their growing program.
B. Commissioner Comments
i. EDA members discussed the recently received written request related to participation by the City of Prior
Lake in Lakefront Days. City Manager Plante stated he will discuss the request with Chamber of Commerce.
11. ADJOURNMENT
MOTION BY SHEEHAN-KERBER, SECONDED BY BRIGGS TO ADJOURN THE MEETING. With all in favor, the
meeting adjourned at 5:35 p.m. Ayes by Chromy, Boucher-Hoese, Sheehan-Kerber, Braid and Briggs. The motion
carried 5-0.
___________________________
Michael Plante, Executive Director
4646 Dakota Street SE
Prior Lake, MN 55372
ECONOMIC DEVELOPMENT AUTHORITY AGENDA REPORT
MEETING DATE: July 22, 2019
AGENDA #: 4A
PREPARED BY: Casey McCabe, Community Development Director
AGENDA ITEM:
DEVELOPMENT UPDATE
DISCUSSION:
Introduction
The purpose of this consent agenda item is to review the residential and com-
mercial development update as of June 30, 2019.
History
EDA Commissioners requested an update of residential and commercial activity
at each meeting.
Conclusion
The attached memorandum provides a summary of residential and commercial
development in the City of Prior Lake.
ALTERNATIVES:
RECOMMENDED
MOTION
ATTACHMENT:
1. Motion and a second, under the consent agenda, to accept the development
update.
2. Remove this item from the consent agenda for additional discussion.
Alternative No. 1.
1. Development Update
Phone 952.447.9800 / Fax 952.447.4245 / www.cityofpriorlake.com
Memo
Date: July 17, 2019
To: City of Prior Lake Economic Development Authority
From: Casey McCabe, Community Development Director
Subject: Residential & Commercial Activity Update
Below is an update of residential and commercial development in the City of Prior Lake as of June 30, 2019.
Number of
Permits
Declared
Value
Number of
Permits
Declared
Value
Number of Permits
% Increase / (% Decrease)
Declared Value
% Increase / (% Decrease)
Single Family Dwellings 64 $19,797,883.00 51 $18,674,376.00 25.49 6.02
Townhouses (# units)27 $4,804,247.00 39 $6,463,400.00 (30.77)(25.67)
Multiple Units 0 $0.00 0 $0.00 n/a n/a
New Commercial Industrial & Commercial 2 $1,620,000.00 1 $1,600,000.00 100.00 1.25
Residential 448 $3,367,264.00 410 $4,036,467.00 9.27 (16.58)
Industrial & Commercial 16 $12,174,050.00 15 $2,763,400.00 6.67 339.57
Mechanical 290 $0.00 332 $0.00 (12.65)n/a
Mechanical (SF & TH)364 $0.00 360 $0.00 1.11 n/a
TOTALS 1211 $41,763,444.00 1208 $33,537,643.00 0.25 24.53
t Mechanical permits include but are not limited to furnaces, water heaters, softeners, and fireplaces. They are flat-rate permit fees.
Increase / (Decrease)2019 Year to Date 2018 Year to Date
New Residential
Additions and
Alterations
tt Mechanical (SF & TH) permits include required plumbing, heating, sewer and water and fireplace permits for new single family residences They are flat-rate permit fees
4646 Dakota Street SE
Prior Lake, MN 55372
ECONOMIC DEVELOPMENT AUTHORITY AGENDA REPORT
MEETING DATE: July 22, 2019
AGENDA #: 4B
PREPARED BY: Casey McCabe, Community Development Director
AGENDA ITEM: EDA REVENUE & EXPENDITURE REPORT
DISCUSSION: Introduction
The purpose of this consent agenda item is to review the EDA Revenue & Expendi-
ture Report through June 30, 2019.
History
EDA Commissioners requested financial reports are provided on a quarterly basis.
Current Circumstances
Revenues are minimal until the tax levy is received by the City twice per year. Tech-
nology Village rental revenue of $5,022 represents 64.23% of the rental revenue
anticipated.
Expenditures to date primarily relate to staff wages and benefits as anticipated and
budgeted. EDA Professional Services expenditures in the amount of $14,696 are
related to the EDA’s approved construction communication efforts with Neon Lizard
Creative.
Conclusion
EDA members receive quarterly financial reports of revenues and expenditures.
ISSUES: This document provides a summary of activities associated with costs as budgeted
by the EDA.
FINANCIAL
IMPACT:
Through the first six months of 2019, the EDA has expended 51.58% of its annual
budget.
ALTERNATIVES: 1. Motion and a second, under the Consent Agenda, to accept the EDA Revenue
& Expenditure Report through June 30, 2019.
2. Remove this item from the consent agenda for additional discussion.
RECOMMENDED
MOTION:
Alternative #1
ATTACHMENTS: 1. EDA Revenue & Expenditure Report
*NOTE: Available Balance / Pct Budget Used does not reflect amounts encumbered.
REVENUE AND EXPENDITURE REPORT FOR CITY OF PRIOR LAKE 1/2Page
:
07/17/2019 09:18 AM
User: cmccabe
DB: Prior Lake PERIOD ENDING 06/30/2019
% BDGT
USED
AVAILABLE
BALANCE
ACTIVITY FOR
MONTH
06/30/2019
YTD BALANCE
06/30/2019
2019
AMENDED BUDGETDESCRIPTIONGL NUMBER
Fund 240 - EDA SPECIAL REVENUE FUND
Revenues
Dept 46500.00 - ECONOMIC DEVELOPMENT
0.00 0.00 0.00 0.00 0.00 County-City Aids/Grants - Operating EDA240-46500.00-33610.14
0.00 0.00 0.00 0.00 0.00 Prof Service Fee Deposit - EDA240-46500.00-36220.14
0.00 0.00 0.00 0.00 0.00 Total Dept 46500.00 - ECONOMIC DEVELOPMENT
Dept 46503.00 - TECH VILLAGE INCUBATOR
64.23 2,797.06 875.84 5,022.94 7,820.00 Facility Rental - EDA240-46503.00-34760.02
64.23 2,797.06 875.84 5,022.94 7,820.00 Total Dept 46503.00 - TECH VILLAGE INCUBATOR
64.23 2,797.06 875.84 5,022.94 7,820.00 TOTAL REVENUES
Expenditures
Dept 46500.00 - ECONOMIC DEVELOPMENT
51.19 46,170.67 7,571.11 48,416.33 94,587.00 Wages - Full Time240-46500.00-51100.01
30.00 2,100.00 200.00 900.00 3,000.00 Wages - Commissioners240-46500.00-51100.05
100.00 (88.83)0.00 88.83 0.00 Overtime - Full Time240-46500.00-51110.01
0.00 0.00 0.00 0.00 0.00 Sick Leave - Buy Down240-46500.00-51208.01
0.00 0.00 0.00 0.00 0.00 Accrued Comp Time240-46500.00-51301.00
46.56 277.89 37.86 242.11 520.00 Compensated Absences240-46500.00-51400.00
50.21 3,012.12 477.60 3,037.88 6,050.00 Social Security Contributions240-46500.00-51450.00
50.21 704.49 111.69 710.51 1,415.00 Medicare Contributions240-46500.00-51451.00
50.85 3,516.05 567.84 3,637.95 7,154.00 PERA Contributions240-46500.00-51460.00
49.64 3,801.88 624.52 3,747.12 7,549.00 Health Insurance240-46500.00-51470.00
50.00 120.00 20.00 120.00 240.00 Retiree HCSP Contributions240-46500.00-51472.00
25.00 405.00 22.50 135.00 540.00 Dental Insurance240-46500.00-51473.00
50.47 33.68 5.72 34.32 68.00 Life Insurance240-46500.00-51474.00
72.44 136.16 0.00 357.84 494.00 Workers Compensation Insurance240-46500.00-51477.00
0.00 0.00 0.00 0.00 0.00 Office Supplies240-46500.00-52010.00
1.65 2,458.75 0.00 41.25 2,500.00 Legal Services240-46500.00-53020.00
73.48 5,303.60 245.00 14,696.40 20,000.00 Professional Services - General240-46500.00-53100.80
0.00 100.00 0.00 0.00 100.00 Telecommunications240-46500.00-53210.00
0.00 0.00 0.00 0.00 0.00 Training and Employee Development240-46500.00-53310.10
0.00 0.00 0.00 0.00 0.00 Required Notice Publication240-46500.00-53510.00
0.00 500.00 0.00 0.00 500.00 Memberships and Subscriptions240-46500.00-54310.00
0.00 750.00 0.00 0.00 750.00 Miscellaneous Expense240-46500.00-54320.00
0.00 0.00 0.00 0.00 0.00 Projects - Professional Services240-46500.00-55050.00
52.36 69,301.46 9,883.84 76,165.54 145,467.00 Total Dept 46500.00 - ECONOMIC DEVELOPMENT
Dept 46503.00 - TECH VILLAGE INCUBATOR
19.83 80.17 0.00 19.83 100.00 Office Supplies240-46503.00-52010.00
0.00 1,000.00 0.00 0.00 1,000.00 Small Equipment - General240-46503.00-52400.10
399.20 (748.00)0.00 998.00 250.00 Legal Services240-46503.00-53020.00
0.00 0.00 0.00 0.00 0.00 Professional Services - Software Design240-46503.00-53100.60
12.17 658.72 0.00 91.28 750.00 Telecommunications240-46503.00-53210.00
0.00 0.00 0.00 0.00 0.00 Rent Subsidies240-46503.00-54095.00
0.00 1,000.00 0.00 0.00 1,000.00 Business Assistance240-46503.00-54100.00
0.00 750.00 0.00 0.00 750.00 Memberships and Subscriptions240-46503.00-54310.00
*NOTE: Available Balance / Pct Budget Used does not reflect amounts encumbered.
REVENUE AND EXPENDITURE REPORT FOR CITY OF PRIOR LAKE 2/2Page
:
07/17/2019 09:18 AM
User: cmccabe
DB: Prior Lake PERIOD ENDING 06/30/2019
% BDGT
USED
AVAILABLE
BALANCE
ACTIVITY FOR
MONTH
06/30/2019
YTD BALANCE
06/30/2019
2019
AMENDED BUDGETDESCRIPTIONGL NUMBER
Fund 240 - EDA SPECIAL REVENUE FUND
Expenditures
0.00 500.00 0.00 0.00 500.00 Miscellaneous Expense240-46503.00-54320.00
0.00 0.00 0.00 0.00 0.00 Building & Building Improvements240-46503.00-55520.00
0.00 0.00 0.00 0.00 0.00 Furniture and Office Equipment240-46503.00-55560.00
0.00 0.00 0.00 0.00 0.00 Machinery and Equipment240-46503.00-55570.00
25.50 3,240.89 0.00 1,109.11 4,350.00 Total Dept 46503.00 - TECH VILLAGE INCUBATOR
51.58 72,542.35 9,883.84 77,274.65 149,817.00 TOTAL EXPENDITURES
50.88 (69,745.29)(9,008.00)(72,251.71)(141,997.00)NET OF REVENUES & EXPENDITURES
51.58 72,542.35 9,883.84 77,274.65 149,817.00 TOTAL EXPENDITURES
64.23 2,797.06 875.84 5,022.94 7,820.00 TOTAL REVENUES
Fund 240 - EDA SPECIAL REVENUE FUND:
4646 Dakota Street SE
Prior Lake, MN 55372
ECONOMIC DEVELOPMENT AUTHORITY AGENDA REPORT
MEETING DATE: July 22, 2019
AGENDA #: 8A
PREPARED BY:
PRESENTED BY:
CASEY MCCABE, COMMUNITY DEVELOPMENT DIRECTOR
CASEY MCCABE
AGENDA ITEM: EDA FUNDING OPTIONS
DISCUSSION: Introduction
The purpose of this agenda item is to discuss funding options and identify addi-
tional opportunities to support the activities of the EDA.
History
In the spring of 2018, the city council approved two resolutions in support of the
EDA. The first was a resolution amending the EDA Enabling Resolution and the
second was a resolution which; 1) approved the EDA 2018 Business Plan; 2)
authorized a transfer of funds from the Prior Lake General Fund to the EDA Spe-
cial Revenue Fund; and 3) authorized the EDA to utilize the EDA Special Reve-
nue Fund for approved economic development initiatives.
Current Circumstances
The EDA and city council held a joint work session on April 1, 2019 where the
EDA detailed the types of projects that have been supported with funding pro-
vided by the council, the EDA’s efforts to acquire properties, the EDA’s work to
encourage customer traffic in the South Lake Village and downtown areas during
construction, and discussion of additional funding opportunities or allocations to
support further business attraction and retention efforts of the EDA.
During their May meeting, the EDA discussed different options for funding future
initiatives. Some of the options considered by the EDA included an EDA levy
increase, allocating a specific amount of reserve funds to the EDA, or allocating
a certain percentage of general fund reserves in future years.
The EDA indicated support for a request to the city council to consider reallocat-
ing the personnel costs from the EDA fund to the general fund. The EDA dis-
cussed proposing an EDA levy of $150,000 and requesting an allocation of
$175,000 from the general fund reserves. This would provide a total EDA budget
of $325,000 in 2020 to accomplish economic development initiatives without the
need to use the EDA budget for personnel costs.
The City Council had a preliminary 2020 budget discussion on Monday, July 15th
and there did not appear to be support for the reallocation of personnel costs
from the EDA budget to the general fund. Instead, the City Council seemed to
support a request from the EDA to increase the EDA levy to account for person-
nel costs and funding to accomplish EDA initiatives.
2
Conclusion
EDA members should discuss their budget request and provide direction to staff
and the city council members of the EDA. Discussion should include the desired
amount for the EDA levy request and identify any additional funding allocation
the EDA may be requesting from the general fund reserve. Staff will use the
information provided by the EDA to prepare a draft 2020 EDA budget and reso-
lution requesting council approval of the to 2020 EDA tax levy and budget in the
coming months.
FINANCIAL
IMPACT:
The EDA Reserve provides cash flow funding so the EDA can operate between
property tax payments, which it is almost exclusively dependent upon. Specifi-
cally, 50% of the anticipated next year EDA expenditures should always remain
in this fund.
An increased EDA budget or transfer of staff costs from the EDA budget to the
general fund will impact the general fund and/or EDA levy.
ALTERNATIVES: 1. Motion and a second to provide direction to staff and City Council represent-
atives as to the future funding mechanisms preferred by the EDA.
2. Motion and a second to table action and provide further direction to staff.
RECOMMENDED
MOTION:
Alternative #1
4646 Dakota Street SE
Prior Lake, MN 55372
ECONOMIC DEVELOPMENT AUTHORITY AGENDA REPORT
MEETING DATE: July 22, 2019
AGENDA #: 8B
PREPARED BY:
PRESENTED BY:
CASEY MCCABE, COMMUNITY DEVELOPMENT DIRECTOR
CASEY MCCABE
AGENDA ITEM: ARTS COMMITTEE FORMATION
DISCUSSION: Introduction
The purpose of this agenda item is to discuss the formation of a committee to
enhance and promote public art in the community.
History
During the June meeting, EDA members discussed the formation of a committee
for arts, history and culture who may serve as an advisory committee to the EDA
and promote the addition and preservation of public art in the community.
Current Circumstances
City staff has completed some initial research into the formation of an arts com-
mittee. Additional discussion and direction is needed from the EDA related to
the temporary versus permanent nature of the committee and anticipated level
of city staff and/or EDA member involvement.
Conclusion
Is the desire of the EDA to move forward and form an arts committee, or estab-
lish a work group to bring recommendations back to the EDA as to how the City
could develop a vibrant arts, music and humanities committee in our community?
FINANCIAL
IMPACT:
No financial impact anticipated at this time.
ALTERNATIVES: 1. Motion and a second to provide direction to staff.
2. Motion and a second to table action.
RECOMMENDED
MOTION:
Alternative #1
4646 Dakota Street SE
Prior Lake, MN 55372
ECONOMIC DEVELOPMENT AUTHORITY AGENDA REPORT
MEETING DATE: July 22, 2019
AGENDA #: 8C
PREPARED BY:
PRESENTED BY:
AMANDA SCHWABE, PLANNER
AMANDA SCHWABE
AGENDA ITEM: COMMUNITY PARTNER DESIGNATION
DISCUSSION: Introduction
The purpose of this agenda item is to provide an update on recent discussion
with the Business Engagement Committee (BEC) regarding the development of
a Community Partner Designation program.
History
During the May 13th meeting, EDA members discussed the idea of developing a
program to recognize contributions from local businesses/organizations. The
EDA directed Staff to discuss the concept with the BEC, which was done at their
May 23rd meeting. Staff shared feedback from the BEC at the June 10th EDA
meeting which was that while the BEC liked the idea of recognizing busi-
nesses/organizations, they had concerns regarding the time commitment re-
quired to coordinate a program of this nature and the timing of contributions to
the recognition efforts if it is designed as an annual recognition program. The
EDA directed Staff to continue discussion of this topic with the BEC in June.
Current Circumstances
During the June 27th BEC meeting, discussion continued regarding the develop-
ment of a recognition program. The group felt that recognizing contributions in
real time was very important. In lieu of a separate program, the BEC suggests
designating an area on the City’s website specifically for recognition and/or uti-
lizing social media to allow people to acknowledge a great experience with a
local business, staff member, anniversary, etc.
Conclusion
Additional discussion and direction is needed from the EDA related to a formal
annual recognition program versus utilizing the website and/or social media as
well as the anticipated level of city staff and/or BEC member involvement.
FINANCIAL
IMPACT:
No financial impact anticipated at this time.
ALTERNATIVES: 1. Motion and a second to provide direction to staff.
2. Motion and a second to table action.
RECOMMENDED
MOTION:
Alternative #1
Phone 952.447.9800 / Fax 952.447.4245 / www.cityofpriorlake.com
4646 Dakota Street SE
Prior Lake, MN 55372
ECONOMIC DEVELOPMENT AUTHORITY AGENDA REPORT
MEETING DATE: July 22, 2019
AGENDA #: 9A
PREPARED BY: Casey McCabe, Community Development Director
AGENDA ITEM: #PLWorthIt Extension
DISCUSSION: Introduction
The purpose of this agenda report is to discuss whether the #PLWorthIt campaign
should be expanded to focus on areas of the community and projects beyond the
downtown and South Lake Village areas.
History
Road improvement projects on Duluth Avenue, TH13 and CH21 in 2019 are essential
to our transportation future and community development but most certainly will cause
short term access issues for area businesses. To help area businesses, the EDA’s
customer attraction subcommittee has previously identified opportunities to assist with
customer attraction efforts in the downtown and South Lake Village area during 2019
construction activities through the #PLWorthIt campaign.
The EDA has previously approved overall expenditures (including City and Chamber
of Commerce related costs) of up to $46,420 for customer attraction efforts.
Current Circumstances
The 13/21 construction project will continue into 2020 with some of the project costs,
such as the median monuments, being removed from the original project scope due
to cost. If #PLWorthit were extended beyond 13/21 and South Lake Village area, the
EDA may be able to shift the campaign from an exclusive EDA funded program to a
public/private partnership program that could focus on investments in our business
districts, such as the CH21 median monuments.
Conclusion
The EDA should determine whether they see a potential benefit in expansion of the
#PLWorthIt campaign and discuss what additional resources may be necessary to
best ensure success.
ISSUES: Expansion of the #PLWorthIt campaign may require additional planning, volunteers,
management, collaboration and oversight to achieve the desired objectives.
FINANCIAL
IMPACT:
Funding required for this initiative is unknown but would likely come from the
Economic Development Authority Special Revenue Fund [Fund 240].
ALTERNATIVES: 1. Motion and second providing direction to staff related to the expansion of the
#PLWorthIt campaign.
2. Motion and second to continue discussion at a future meeting.
RECOMMENDED
MOTION:
Alternative #1