HomeMy WebLinkAbout01(B) - CARES Act - Coronavirus Relief Fund Expenditures Plan Report
August 6, 2020
Jason Wedel, City Manager
Prior Lake City Hall
4646 Dakota St. SE
Prior Lake, MN 55372
Dear Jason,
It was a pleasure talking with you about how St. Francis Regional Medical Center may be able to partner
with the City of Prior Lake in response to the COVID-19 crisis. As a not-for-profit community hospital, St.
Francis has spent the last several months preparing to provide the healing experience all people expect
in the safest way possible during this pandemic. To that end, we welcome the opportunity to partner
with the City in our joint efforts of keeping the Prior Lake community safe and healthy.
As I shared, we have launched a Safe Care Campaign to ensure that the residents of the communities we
serve are educated about how to combat the spread of COVID-19 through handwashing, social
distancing, and wearing masks. The Safe Care Campaign also details the specific safety measures being
taken at St. Francis, and encourages people not to delay receiving the care they need. We welcome and
appreciate any funding support available to more directly target Prior Lake residents in these efforts.
Below in Proposal #1, we have provided an approach to Prior Lake community education by mass
communication about the Safe Care Campaign and COVID-19 prevention tactics through the various
methods listed. We have also provided Proposal #2, general pricing for educational offerings through
videos for students in the Prior Lake schools and/or local businesses. With funding, we are able to
provide either or both proposed offerings or any combination of the items listed.
If there are other specific offerings not listed in our Proposals that you would like to pursue, such as in-
person educational sessions in the schools or community podcasts with a provider, we are happy to
work with you to address those needs. We welcome any other partnership opportunities that you feel
would benefit the City, so please let us know other types of offerings you may be interested in pursuing.
We look forward to hearing back from you on how we can partner and the proposals as well as next
steps to move forward. We appreciate the opportunity to work together toward our mutual interest in
keeping the Prior Lake community safe and healthy. Please feel free to contact me directly at 952-428-
2400 or email amy.jerdee@allina.com.
Sincerely,
Amy Jerdee
President, St. Francis Regional Medical Center
Proposal #1:
Item Plan Cost
Mailer 1- How to
combat COVID-19
10k households x2 ($2,500 each) $5,000
Mailer 2- Safe Care
Campaign- don’t delay
needed services;
telehealth options at
Express Care
10k households x2 ($2,500 each) $5,000
News Media Ads Digital banner on the city newspaper’s website x3 months $1,500
News Media Ads Print ads in city newspaper--1/4-page (3-col. x 6.5" deep) color ad:
$475 per month x3 months
$1,425
Display Ads/Google Ads
for COVID-19 info, Safe
Care Campaign,
telehealth and flu shots
at Express Cares
Display and Google ads with Nordic Click targeted to each
market/demographics x3 months
$3,000
Flyers 20,000 flyers tailored to local businesses, churches, sports
teams/orgs, boy/girl scouts, manufacturer, elder care facilities,
senior housing, daycare providers, schools, etc., discussing how to
stay safe from COVID, how to get safe care when needed, and telling
community to continue seeking their maintenance and
urgent/emergency care with telehealth option.
$2,000
Social media Reuse all developed messaging and creative to create ad hoc social
media posts and boosted ads in community for 3 months.
$1500
TOTAL $19,425
Proposal #2:
Item Plan Cost
Video presentation for
students/parents/teachers
Video presentation for local school audience featuring leaders
and providers at St. Francis – discussing how to stay safe, how to
keep others safe, and what to do if they’re sick.
$15,000
Video presentation for local
businesses, community
members, etc.
Video presentation for local audiences featuring leaders and
providers at St. Francis – discussing how to stay safe from
COVID, how to get safe care when needed, and telling
community to continue seeking their maintenance and
urgent/emergency care.
$5,000 (edits
to original for
teachers)
TOTAL $20,000