Loading...
HomeMy WebLinkAbout01(C) - Review Color Design Options for the South Water Tower Reconditioning Project Reportu /Tl <1�� q ,,, CITY COUNCIL AGENDA REPORT ¾1,vNESO'\I'> MEETING DATE: PREPARED BY: PRESENTED BY: AGENDA ITEM: November 02, 2020 Andy Stephes, Utilities Foreman Christine Watson, Public Works Coordinator Andy Brotzler, Public Works Director/City Engineer Review Color Design Options for the South Water Tower Reconditioning Project Environmental Stewardship & Recreation ITEM: 1C GOAL AREA OBJECTIVE: 1.Provide clean and safe drinking water for the community and protect drinking water resources. RECOMMENDED ACTION: Choose a design option for the South Water Tower reconditioning project. BACKGROUND: Staff is seeking City Council guidance on the design for the South Water Tower reconditioning project. Attached are two design options: one with a dark blue wave, and one with a gold wave. Both options include a dark blue color for the base of the tank and legs. This darker blue color is preferred because it will help hide the mold and dirt that form on the under-side of the tank due to condensation in the warmer weather. All colors and fonts will conform to the City's Brand Identity guidelines (attached). ATTACHMENTS: 1 . G20 _ 537 -Prior-Lake-Two-Tone-Bowl-Water-Tower-Rendering_ 1 2.G20 _ 537 -Prior-Lake-Two-Tone-Bowl-Water-Tower-Rendering_2 3.20201013 Tower Pictures_Existing 4.City Logo Guidelines City of Prior Lake I 4646 Dakota Street SE I Prior Lake MN 55372 City of Prior Lake Brand-identity Guidelines 1.0 Introduction 2.0 Logo Design 2.1 Logo Usage 3.0 Color Usage 4.0 Typography 5.0 Examples 5.1 Letterhead 5.2 Permits & Forms 5.3 Promo Literature 5.4 Brochures 5.5 PowerPoints 5.6 Promo Items 6.0 Contact CONTENTS: Brand Identity – Representing the City The purpose of these guidelines is to explain the use of the City of Prior Lake brand style and to reinforce consistent application of the visual elements in all communications. This includes publica- tions, presentations and all other marketing materials both online and offline. Guidelines on the use of the logo are included. Outside organizations should submit a written request to use any form of the City logo. The City’s identity is the face and personality presented to the community. It’s as important as the many services we provide. Its identity is the total effect of its logos, products, brand names, trade- marks, advertising, brochures, and presentations – everything that represents it. Because the brand cannot be compromised, we’ve created this guide to provide all the pertinent specifications you need to maintain its integrity. The guidelines set in this document are not meant to inhibit, but to improve the creative process. By following these guidelines, the materials you cre- ate will represent the City of Prior Lake cohesively to the outside world. 2.0 Logo Design Brand-identity Guide - March 2018 Conceptual Background Prior Lake is a developing suburb in Scott County, Minnesota with a small-town atmosphere. The city features many amenities including numerous parks and lakes offering year-round recreation. Many public places and merchants around the city display lake-related themes such as sailing, fishing, water skiing or other activities. Nautical themes and water-related symbols for water, sand and waves are also prevelant and popular. Examples of these symbols and themes can be seen in the navy propelor display at Veterans Park, in the architecture of City Hall and in the City’s logo itself. 2.0 Logo Design Brand-identity Guide - March 2018 City of Prior Lake Logo The City of Prior Lake logo is an important graphic element and must be used appropriately. Even minor variations will undermine and compromise the image of the branding. Primary logo – in color Primary logo – alternative colors Always use original high resolution or vector graphic files when reproducing the City logo design. It should never be recreated under any circumstances. Always ensure you are using the correct art- work for the application. Logos should not be taken from the internet or this document. Logo files are in the R:\IMAGES\Artwork and Logos folder, or by asking the communications coordinator. Minimum Reproduction Size In the primary logo format a minimum size must be adhered to so that legibility is retained. In exceptional circumstances where space is below the recommended size, adjustments may have to be made to balance the visibility. Wrong! The logo has become distorted from it’s designed aspect ratio, therefore stretching or squishing the shape and text. If the space is restrictive, the scale of the logo (not the dimensions) must be adjusted to fit. Wrong! The backdrop for the logo’s placement is too similar to outside rings - it lacks visibilty and contrast. Many colors are also not complimentary with the logo. To fix this problem, you can either select a contrasting base color, or switch to one of the two blues assigned to the logo. Multiple Placement In most cases, use of ONE city logo is all that is required. 2.0 Logo Usage Brand-identity Guide - March 2018 Wrong! Important elements within the logo have been changed affecting the balance and design. A consistent layout is essential across all media, and by chang- ing key elements it will introduce confusion into the brand. Wrong! A color outside of the selected brand color scheme has been used. This is not recommended as it confuses the brand image. Replacing the font or words is also a definate no-no. The selected typeface and language should be used at all times with the presentation of the logo. Logo Usage Intentional or inadvertant changes to the logo will undermine and compromise the image of the branding. Avoid changes in shape, color, font or language. This also applies to the logo’s placement over a photographic background, pattern, visual graphics or other media. The only ‘rules’ are that the colors do not clash and that there is a level of contrast (or difference) between logo, typography and it‘s specified backdrop. 3.0 Color Usage Brand-identity Guide - March 2018 Color Palette Accurate reproduction of the brand color scheme is essential in communicating a clear and consistent message about the city’s image. Pantone colors should be used wherever possible, with CMYK / RGB being matched as closely as possible depending on the materials and print process. Black, white and gray-scale are acceptable as accent colors, in addition to the colors within the assigned scheme. Primary Brand Color logo text / logo water Secondary Brand Color logo sky / accent Third Brand Color logo circles / second accent Text / Content Color Background / Base Color Background / Base Color Alt. Base Color Pantone color reference CMYK RGB Pantone 281 C 100 / 88 / 6 / 0 49 / 51 / 143 Pantone 299 C 48 / 21 / 0 / 0 129 / 175 / 221 Pantone 872 C 4 / 17 / 57 / 0 244 / 208 / 130 Pantone Black 0 / 0 / 0 / 100 0 / 0 / 0 Cool Gray 3 15 / 12 / 12 / 0 213 / 213 / 213 Cool Gray 1 4 / 3 / 3 / 0 241 / 241 / 241 White 0 / 0 / 0 / 0 255 / 255 / 255 4.0 Typography Brand-identity Guide - March 2018 Primary Content Typefaces – Print Materials, PowerPoints and Online The City of Prior Lake has carefully selected typefaces that are easily accessible to employees and best represent the brand image; therefore, they must be used to retain consistency. Replacing fonts with alternatives should not be done under any circumstances. Calibri (Regular, Bold, Italic)abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890 Franklin Gothic (Book, Demi, Demi Cond, Heavy, Medium, Medium Condensed) abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Book Antiqua (Bold) abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Arial (Regular, Bold, Italic) abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Book Antiqua Bold is the font found within the City of Prior Lake logo and may be selected in special circumstances. Franklin Gothic and its many variatons can be used for heading, highlighting and bolding the primary content typefaces as they complement the primary. The primary typefaces for the City of Prior Lake are Arial and Calibri. The itilicized or bold variations of these fonts are also acceptible 5.0 - 5.2 Examples: Letterhead, Permits and Forms Brand-identity Guide - March 2018 Letterhead, Permits and Forms Reinforcing the City of Prior Lake identity with internal and external audiences is an important part of presenting the city in a consistent and professional manner. All letterhead shall prominantly dis- play the city logo in the left-hand corner near the city’s address with contact information such as the phone number and website at the bottom. Color or black and white letterhead is acceptible. Use the Microsoft Word letterhead templates for all business and government correspondence. The templates will ensure that the content is formatted with the appropriate margins required by the sta- tionery. The templates are available on the “M” drive. Permits and Forms for public distribution should follow the letterhead format as closely as possible with contact information plainly visible in the content. Boilerplate Use the approved boilerplate content when you need to explain the City of Prior Lake in a concise way. Remember to use the appropriate heading style in online and print content and not change the wording: Prior Lake is a developing suburb in Scott County, Minnesota with a small-town atmosphere. The city features many amenities including numerous parks and lakes that offer year-round recreation. Prior Lake’ population is approximately 24,408. For more information about the City of Prior Lake, please visit www.cityofpriorlake.com. Promotional Literature - Printed and Digital The primary logo should be displayed prominantly on the cover of any city publication. The preferable placement is an upper corner. Publications should also use the City’s color pallet and typefaces. This is equally true of any advertisment, booklet, binder covers, flier, newsletter and PowerPoint presenta- tion. Avoid using darker color paper and backgrounds, especially if this will change the logo or hinder readability. 5.3 Promotional Literature Brand-identity Guide - March 2018 Brochures Single-sheet or folded brochures and smaller publications should promenantly center the logo either at the top or bottom of the cover. A secondary, smaller logo can be included on the back or inside of the brochure. Use the city’s color pallet and typefaces. 5.4 Brochures Brand-identity Guide - March 2018 Company: City of Prior Lake Designer: Michael Peterson Phone: (952) 447-9804 Email: mtpeterson@cityofpriorlake.com Web: www.cityofpriorlake.com PowerPoint Presentations PowerPoint presentations can deliver a wide range of content but should have one unified core message — this work comes from the City of Prior Lake. A City of Prior Lake PowerPoint template should be the starting point for any CIty of Prior Lake PowerPoint presentation (available on the “R” drive). These templates offer consistent placement of the City of Prior Lake logo, approved fonts and font sizes and liberal use of the City of Prior Lake color pallet. Avoid fonts smaller than 14 point otherwise they are not viewable on TV. Maps and other graphics should fill in the screen. NOTE: Avoid black backgrounds for meeting presentations that will be televised. Standard Templates: 5.5 - 6.0 PowerPoints, Promotional Items, Contact Brand-identity Guide - March 2018 Promotional Items All promotional items should include the City logo in one of the approved formats. The website and general phone number should be included whenever possible.