The URL can be used to link to this page

Home My WebLink About07 12 16 AgendaCommunications/Technology Advisory Committee (CTAC) Agenda Tuesday July 12, 2016 at 5:30 p.m. in the Parkview Community Room 1. Call to Order/Roll Call 2. Approve Agenda/Minutes A. July 12, 2016 Agenda B. March 8, 2016 Minutes 3. Old Business A. Increasing Use of Our Current Social Media i. Parks boosted post ii. Technology Village also boosted 4 post over a month. iii. LinkedIn or Google+ Snapchat for parks iv. City own Facebook account. Need user name 4. New Business A. Review Social Media Policy B. WSUM education committee C. Council Chambers A/V equipment update 5. Announcements/Correspondence A. New Cable Technician B. Ordered new studio cameras budgeted for replacement C. CGI Communications – Videos for website D. Lakefront Music Fest by Rotary E. Lakefront Days @lakefrontpark @cityofpriorlake 6. Adjournment Meeting RSVPs/Attendance Jim Anderson (Chair) 10/2016 no Don Breidenbach 10/2017 Bret Anderson 10/2016 Monique Morton (Council) Jessica Weber 10/2017 Kevin Roach (Staff) Erik Juhl 10/2017 Dave Elbon (Staff) COMMUNICATION PLAN Water Surface Use Management (WSUM) June, 2016 ORIGANIZATION DEPARTMENT/DIVISION: Katy Gehler/Pete Young Public Works/Water Resources ISSUE SUMMARY In June of 2015, a Water Surface Use Management task force was created to address the concerns of residents as a result of flooding. The nine-member task force reviewed the 1996 ordinance and provided recommendations to Prior Lake and Spring Lake officials. It was discovered in group discussions that with changes to the ordinance, combined with a general lack of knowledge of the rules among boaters using the lakes, education should be an important part of this process. After the ordinance update was approved by Prior Lake and Spring Lake, an Education Task Force was created. Collectively this group, made up of various stakeholders, will determine the best ways of implementing this communications plan. GOAL Increase ordinance compliance and safety through education. Education should make people aware that the purpose of the ordinance is to promote the public’s use and enjoyment of the lakes as well as promote and protect the safety of users and shoreline property. OBJECTIVES Educate lake users and homeowners about ordinance update and help them realize this is for the good of all users and environment:  Make people aware there are changes to the ordinance  Two major changes in safety rules: towing & night time speed is now ½ hour after dusk  Spring Lake now has enforceable restrictions  Encourage Harmonization o Balance between the various uses of the lakes o Balance between all uses and shoreline property  Try to get Prior Lake Association to encourage compliance similar to snowmobile club. They could start and maintain a buoy program for residents. KEY MESSAGES Why is there an ordinance and how does it affect me? The ordinance is not just to penalize people. It helps keep people, property and the environment safe. Unlawful actions may damage the lake, shoreline property or put other users at risk of injury. Spring Lake has never had any regulations. Changes to the Water Surface Use Management Ordinance: There are several changes residents should look for in the updated ordinance:  Towing Restrictions. A. You can now tow in the 150’ no wake zone if you are landing a person on water skis, wakeboards, kneeboards, or barefoot by the most direct and safe route to open water or shore. B. No Towing within a marked slow no wake zone (ex: Wagon Bridge, Candy Cove)  Nigh time speed reduced to 20 mph ½ hour after sunset  New restrictions on Spring Lake  Unlawful use of the lake will hurt the shoreline AUDIENCES  Users of the lakes o Homeowners on the lakes o Public access patrons o Rental business patrons STRATEGIES AND TACTICS Educate and create awareness through:  Signs at boat launch. o Use pictograms for simplicity o Color coded signs o Work with DNR, they may even make them for us o Magnetic piece that could be changed out. Pictures of people boating. This would grab people attention to the sign. Also could be used for high water warning.  Reference Buoys  Advertising in SW Publications: PL American, Big Fish Life Style Magazine, Summer Fun, Boost Facebook  Newsletter story  Newspaper story – Scott Scene and PL American  Social media – Facebook + Twitter + link to website factsheet instead of ordinance + maybe YouTube video  Associations (Casey has Homeowners list)  Knotty Oar Marina, Charlies and bait shops. Flyer display, coasters with new rules  Prior Lake Association – Go to one of their meetings. Annual Meeting? Woody could help us  Get someone to sponsor a laminated fishing map with rules on the back  Positive enforcement – Todd Beck gives kids DQ card if they are wearing life jackets. If driver is aware of the new rules he gets a laminated fishing map  Is there a budget? Lakefront Days parade banner, cups, floatable key chains, Frisbee  Hang a banner on the wagon bridge. Put the banner in different locations throughout the summer Maintain good communication with partnering associations, groups, and businesses to ensure that awareness of the updated ordinance is being promoted. TIMELINE August Banner for Lakefront days? Press Release, Newsletter, Scott Scene, Facebook, City Newswire, Update WSUM website page Winter Task force get feedback from Deputy Todd Beck to find out if the message is getting to boaters . Meet with new Water Patrol Officer and bring him up to speed. Task force works on possible giveaways to purchase, flyer for spring, layout of laminated fishing map and ordinance. Compile a list of social media outlets to watch and make sure the updated ordinance is everywhere, complete, and correct. Work with associations and businesses to get the information on their social media and all communications with their customers and residents. Spring Install signs at public launch sites, pass out flyers, another media blitz EVALUATION – HOW TO DETERMINE SUCCESS Decrease in violations. Water Patrol Officer gets direct feedback from boaters during stop B st Poet Skov NII summary DESK I UP NEWS E LED MOBILE newvero OThis promotion will run continuously. Prior lake City Government ar Like Page QYour dally budget for this promotion is 110.04) Sponsored 0 While parents attend takeimnt Music Fest on July 15, Kong can attend Camp Fest at Cleary, take Park with Prior take Recreation staffs! Campers 149 31816 $10.00 will play games, enjoy dinner and camp out' For more details please visit Engagements People Reached lA Total Spend lA our website_ hf}p Uplrec recsons cam, yPIOg2m..rabid 5993,defaultaspv_.. Actions People I Countries PnNONe �w Link speaks so Page Likes a 5 , . POrt Like —22 (paramount 2 Snare -e Ade Budget deep - Ade eneget ' V LLJJ 2O Likes 1 Comment 0 Shares Adding $8 00 to your budgetwlll Increase your reach to an estimated 81O-2100 people.Your ewtotal budgetwlll be $18 OO 16 tike aComment AShare